The Campaign Manager (Digital Ad Operations Trafficker) is responsible for trafficking digital ad campaigns and creatives across the Jonas Magazines network of sites, technical QA of third-party creative assets, implementation of custom site-served assets, troubleshooting delivery problems, identifying and clarifying missing details with partner teams, and sharing learnings/information with the team. We work side-by-side with the Client Services and Revenue Operations teams to ensure that advertising campaigns run smoothly and exceed client expectations.
This is an engaged and smart team based in Miami and Barbados in a great company – we help each other learn and grow our skills in a supportive always-learning environment. The office itself was and will be a fun place to be, with a real focus on ensuring people can have time to get to know each other and celebrate their accomplishments (or simply enjoy some socializing and a big meal together).
II. Essential Job Functions
Accountabilities, Actions and Expected Measurable Results
- Coordinate with Client Services team to obtain creative asset materials and launch digital advertising campaigns including traditional web ads, video ads, and newsletter ads.
- Execute trafficking of new contracts from the contract management system (Operative) to the ad-serving platform (GAM – Google Ad Manager). Review to ensure accurate scheduling details are included, and communicate any issues related to creative and campaigns.
- Maintain pre- and post-launch QA process for all ads (3rd Party tags, custom/native creatives), assuring that all ads meet creative specs, and are tracked properly both internally in GAM, and by external 3rd parties.
- Collaborate with Revenue Operations and Client Services Management teams to review, optimize, and ensure success of campaigns based on campaign KPIs.
- Debug and troubleshoot issues with campaign delivery, performance, and discrepancies.
- Identify process inefficiencies and ways to improve operations workflow.
- Be a subject matter expert for specialized product trafficking instructions.
- Provide existing/historical AdOps perspective for program feedback during proposal process to generate compelling renewable advertising programs.
III. Minimum Qualifications and Job Requirements | All must be met to be considered.
Education:
- Degree in a related field preferred and/or relevant experience
Experience:
- Minimum of 1-3 years’ experience with digital ad serving systems and trafficking required. Past performance and current motivation and ability all will factor.
Specific Knowledge, Skills and Abilities:
- Experience working in Google Ad Manager as well as with third party ad servers (DCM, Sizmek, Flashtalking, Celtra, etc.) and ad-verification vendors (Integral Ad Science, DoubleVerify, MOAT, etc.)
- Attention to detail: you care about getting things right the first time, even if you need to ask the team (or Google) for help.
- Positive attitude and ability to occasionally work under tight time restrictions, while understanding that it is always best to get work done right versus getting work done fast.
- You are a problem-solver, not a problem alerter: you give context and possible solutions when encountering issues.
- Intermediate level of Excel desired, including the ability to filter and sort. Basic proficiency in other Microsoft Office applications required.
- Ability to learn/understand a bit of HTML and JavaScript – no coding needed but requires pattern recognition and being able to apply macros and add additional tracking pixels.
- Problem solving within the technical environment and the ability to communicate with non-technical teams are highly desired.
- Deep understanding digital advertising workflow and media vocabulary (impressions, CPM, conversions, etc.).
- Passion in digital marketing, curiosity towards industry technology
- Team Player: to even out workload and maintain work/life balance for all, you are comfortable asking for help when needed, and in turn are happy to help others.
- Good verbal and written communication skills: you know when it’s best to IM or pick up the phone instead of emailing.
- Requires ability to sit (or stand, if preferred) and work at a computer for most of the work day.
- Strong analytical skills and the ability to think strategically and act tactically. Willing to roll up your sleeves and do what needs to be done.
- Be forthcoming with mistakes: we’ve fostered a culture that encourages shining a light on mistakes so that we can find root causes, introduce process and training improvements as needed, and ultimately maintain continuous improvement.
- Be humble.
