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Growth Marketing Strategist, Ecosystem

Remote:

Full Remote

Contract:

Full time

Experience:

Senior (5-10 years)

Work from:

New York (USA)

Offer summary

Qualifications:

Bachelor's degree in marketing, business, or related field., 5+ years of marketing experience in crypto or Web3..

Key responsabilities:

Develop and implement ecosystem marketing strategies.
Identify collaboration opportunities and industry trends.
Create compelling content and engage with stakeholders.
Collaborate with internal teams for consistency.

Offchain Labs Computer Software / SaaS Startup https://offchainlabs.com/

11 - 50 Employees

See more Offchain Labs offers

Job description

Offchain Labs has developed a suite of scaling solutions for Ethereum. This includes Arbitrum, an Optimistic Rollup, that instantly scales apps, reducing costs and increasing capacity, without sacrificing Ethereum's security. Porting contracts to Arbitrum requires no code changes or downloads since it’s compatible with existing Ethereum developer languages and tooling. Arbitrum today is the leading Ethereum scaling solution with dominant market share including hundreds of apps on the platform and over 50% of all rollup liquidity. Offchain labs also contribute to the Ethereum core protocol with the Prysm consensus client. The Prysm project is a Go implementation of the Ethereum protocol as detailed by its official specification. It contains a full beacon node implementation as well as a validator client for participating in blockchain consensus.

Our team is extremely passionate and works tirelessly to bridge the gap between what blockchain is and what blockchain can be. We strive to maintain an atmosphere that fosters innovation and new ideas through collaboration, research, and deep discussions. After raising an initial round of $3.8M in seed funding in January 2019 and a $20M series A, as well as a $100M series B in 2021, we are ready to hire additional team members who have an interest in working in the blockchain space and a knack for approaching problems in unconventional ways.

We're currently seeking a Growth Marketing Strategist to join our team. The ideal candidate has extensive experience in the blockchain space (crypto or Web3) ideating, developing, and executing ecosystem growth campaigns. In this role, you'll identify narrative opportunities and key partnerships to enhance our brand presence and drive impactful initiatives. If you're passionate about shaping the future of the ecosystem and driving sustainable growth, you’re the right fit.

What you'll do:

Develop Ecosystem Marketing Strategies: Create and implement a comprehensive marketing strategy tailored to drive narratives within the ecosystem, including community, partners, and developers.

Identify Collaboration Opportunities: Identify and evaluate opportunities for collaboration, partnerships, and co-marketing initiatives within the ecosystem to enhance brand visibility, expand reach, and drive adoption of applications.

Stay Updated on Industry Trends: Stay informed about industry narratives, developments, and competitor activities within the ecosystem to identify opportunities that will inform marketing strategies and tactics.

Content Development: Ideate compelling content, including blog posts, articles, videos, and other materials, to engage and/or educate ecosystem stakeholders and drive interest in ecosystem applications and products.

Community & KOL Management: Develop an understanding of the community and engage with ecosystem stakeholders and foster meaningful connections.

Cross-Functional Collaboration: Collaborate closely with internal teams to align ecosystem marketing efforts with overall business objectives and ensure consistency in messaging and branding.

Who you are:

Bachelor's degree in marketing, business, or a related field.

5+ years of experience in marketing roles, with a focus on developing and executing marketing strategies within the (crypto, Web3) space.

Deep understanding of the ecosystem dynamics, including key stakeholders, trends, challenges, and opportunities.

Strong strategic thinking with the ability to identify opportunities, formulate effective strategies, and drive results in a complex and rapidly evolving ecosystem.

Excellent interpersonal skills, with the ability to build and maintain strong relationships with partners, developers, KOLs, and other ecosystem stakeholders.

Creative thinking and innovative mindset, with the ability to develop compelling marketing campaigns and initiatives that resonate with the target audience and differentiate our brand in the ecosystem.

Perks:

Remote first global workforce.

Accrued Time off for Vacation and dedicated Sick Leave.

Industry or role-based conference attendance support.

Ergonomic Equipment Matching Program.

Company-issued laptop.

Annual Company Offsite.

At Offchain Labs, we believe that diversity, equity, inclusion and belonging are essential to our success.

We are committed to building a welcoming and supportive workplace for all employees, regardless of their background or identity. We strive to create an environment where everyone feels valued and has an equal opportunity to succeed and thrive. We encourage candidates from all walks of life to apply and join our team.