Job description

Our client is seeking a dynamic and results-driven Growth Marketer to join their leadership team and spearhead key marketing and growth initiatives. This role is pivotal in driving our marketing strategy, optimizing existing channels, and exploring new avenues to fuel our rapid growth. You will work closely with their CEO/Founder, playing a critical role in scaling their marketing efforts and aligning them with their aggressive revenue goals.

We are looking for a marketing leader who is passionate about transforming how brands achieve press coverage and ensuring success at every stage of the customer journey. The ideal candidate possesses a strong foundation in B2B marketing and has a proven track record of building and executing comprehensive growth strategies from the ground up. If you are a proactive self-starter with an expert-level understanding of growth marketing, we’d love to hear from you.

What You’ll Do:

Oversee Existing Marketing Channels: Manage and optimize our current lead generation efforts (primarily cold email, calling, voicemail, and LinkedIn), working closely with our vendor partners to enhance these channels and drive results.
Implement New Marketing Channels: Identify, prioritize, and roll out new marketing channels to increase MQLs for the sales team, including digital ads (social, display, retargeting), inbound marketing (PR, SEO, web referrals, social media), and strategic partnerships.
Optimize Lead Capture: Enhance lead capture mechanisms across the website and other platforms, utilizing strategies like site form fills, live chat, email capture, and webinars to maximize conversion rates.
Develop Performance Marketing Campaigns: Create and execute performance marketing campaigns to drive ROI, including optimizing ad campaigns, landing pages, and conversion rate optimization efforts.
Leverage Marketing Analytics: Monitor, analyze, and report on KPIs to ensure that marketing initiatives are driving profitable customer acquisition. Use insights from analytics tools to refine strategies and enhance campaign effectiveness.
Align Sales and Marketing: Collaborate closely with the sales team to ensure that marketing efforts are aligned with sales objectives, optimizing the customer journey from awareness through to conversion.
Lead Cross-Functional Projects: Manage cross-functional marketing projects, ensuring timely delivery and alignment with business goals. Continuously improve processes to increase efficiency and impact.
Drive Content Strategy: Oversee the creation and execution of content strategies that drive engagement and conversion, including SEO, blog content, and social media outreach.

Requirements

Experienced Growth Marketer: 3-8 years of experience in digital marketing with a focus on B2B/SaaS growth; startup experience highly preferred. We are looking for someone who has successfully built a marketing stack from the ground up in a startup environment.
Data-Driven Strategist: You have an expert-level understanding of lead generation, lead capture, and performance marketing techniques, with the ability to turn data into actionable insights.
Innovative and Analytical: Strong analytical skills paired with creativity, allowing you to develop innovative marketing strategies that are both effective and scalable.
Tech-Savvy Marketer: Proficiency in marketing and analytics tools such as Google Analytics, CRM systems (Salesforce, Hubspot, Pipedrive), and marketing automation platforms.
Strong Project Manager: Excellent organizational and project management skills, with the ability to juggle multiple priorities and deliver high-impact results in a fast-paced environment.
Collaborative Team Player: You thrive in a collaborative environment and have excellent communication skills to engage with cross-functional teams and external partners.
Passionate and Positive: You bring infectious enthusiasm, a drive for excellence, and a positive attitude that energizes those around you.