Job description

Business Justification:

The Marketing Salesforce CRM team is looking for a Business Analyst/Product analyst to keep up with ongoing demand of the team and iterations on Salesforce CRM platform for our Marketing business groups.
This role will be a key member of the product owner team to deliver marketing and call center requirements, design end to end processes and partner with the development team through execution.
Their primary focus will be on improvements to our consumer management in preparation for member onboarding, supporting user support requests, and delivering the next iteration of large-scale projects that the team is prioritizing.

Role Description:

The Salesforce Business/Product Analyst is a key member of our CRM team. In addition to being responsible for driving business process and design by iterating on requirements from business stakeholders, this person would work directly with the development team and architect to deliver best practice functionality.
They work with senior members of the team ensuring the successful delivery of Salesforce.com implementation and are key communicators with business and IT partners.
They should have solid functional and/or industry knowledge, as well as an ability to be innovative and team-oriented in a virtual setting and lead key deliverables and creative design concepts.

Essential daily functions/responsibilities:

Use acquired knowledge of Salesforce.com (Sales Cloud, Service Cloud) and strategic thought to analyze current business processes, suggest improvements, and participate in the implementation of new functionality
Drive overall project milestones through completion; perform impact analysis and project estimation activities to ensure key deadlines are met
Lead requirement and design sessions with business partners
Critically evaluate information gathered from multiple sources, reconcile inconsistency and break down high-level information into details
Research potential business requirement solutions using various resources, including, but not limited to, Salesforce.com
Develop and document work flow processes and procedures
Create mock-ups/wireframes as visual design concepts and present possible solutions to business stakeholders
Create functional requirements for developers and provide suggestions during the development stage that meet the customer's business needs
Work with technical team to transform new requirements into Salesforce.com design and implementation
Coordinate communication with business partners throughout the project lifecycle
Serve as the primary point of contact for supported business systems, and perform functional and second-level technical support as needed

Secondary Functions:

Job Scope:

Responsibilities may vary by project
Duties are often performed independently but larger projects are delivered as a team

Specific Job Skills and Experience:

Salesforce Certified Administrator certification as well as 2-5 years of Salesforce hands-on experience, preferably in Sales Cloud utilizing Lead, Contact and Campaign objects
Experience supporting large scale organizations with different Marketing initiatives and 300+ users
Minimum 2 years’ experience working closely with Salesforce Developers, assisting in design and development recommendations
Must have strong Salesforce Lightning knowledge/experience and understanding of constraints of the platform
Knowledge of Agile and Scaled Agile (SAFe) methodologies required, inclusive of Jira Atlassian toolsets to manage backlog (Epics, Features, Stories)
Ability to recognize complex problems vs. objectives and apply creativity to analyze situations, develop solutions and procedures
Exceptional written and verbal communication skills, as well as active listening skills
Expert presentation skills with ability to build compelling PowerPoint presentations and advanced excel skills
Data Loader and/or Workbench proficiency

Education: