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Digital Marketing Manager (Performance Marketing)

Remote: 
Full Remote
Contract: 
Full time
Experience: 
Mid-level (2-5 years)
Work from: 
Malaysia

Upright Talent logo
Upright Talent Human Resources, Staffing & Recruiting Startup https://www.uprighttalent.com/
1 - 10 Employees
About Upright Talent
πŽπ”π‘ π’π„π‘π•πˆπ‚π„ ● Executive Search ● Recruitment Services ● Contingency Search ● Exclusive Search ● Retained Search ● Recruitment Outsourcing ● Dedicated Search 𝐖𝐇𝐀𝐓 𝐂𝐀𝐍 𝐖𝐄 πƒπŽ Unlike traditional job boards, our resources are multifaceted. We adopt our own method across various types of platform and head hunting to develop the right talents. By being the impartial third party, we are able to give you an insight into the candidates we send. πƒπ„πƒπˆπ‚π€π“π„πƒ By using the combination of technology and human interaction to source, our dedicated recruiters ensuring every candidate we recruit is the right match. Our team is always on call, ready to get the perfect matched candidate as soon as you need them. πŽπ”π‘ π‘π„π‚π‘π”πˆπ“π„π‘π’ Our recruiters are specialised in the industry segments they work in. We understand that every business has their specific talent requirements. Our dedicated recruiters and consultants will make themselves available to you as much as needed. πŽπ”π‘ ππ‘πŽπŒπˆπ’π„ We promise to deliver the best of the best. Making the recruitment process quick and painless is always our ultimate goal. Through open and honest communication we will keep you informed every step of the way. πŽπ”π‘ π„π—ππ„π‘π“πˆπ’π„ π‚πŽπ•π„π‘π€π†π„ ● Electrical and electronics ● Automotive ● Textiles and Garments Products ● Packaging ● Metal, Iron and Steel Products ● Engineering Support ● Food Processing ● Machinery Equipment ● Petrochemicals ● Oil and Gas ● Business Services ● Supply Chain Innovation
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Job description

Digital Marketing Manager (Performance Marketing), you'll be responsible for strategize, monitor, manage and analyse the acquisition teams digital marketing campaigns - across Social, Search and Display. Reporting into Chief Marketing Officer, the role will lead on campaign creation and optimisation, campaign planning, testing and reporting. Ultimately the mission is to find ways to maximise return on ad spend (ROAS) and increase the Conversion rate of site.

Area of Responsibility

  • ο»ΏWorking with the CMO to define our paid performance strategy, defining budget, campaigns, KPIs and targets at each of our marketing channels
  • Leading our digital media buying and optimization, primarily across Facebook, Google, Pinterest, YouTube, & TikTok, helping us continue driving strong growth whilst ensuring we are acquiring customers at target costs
  • Work and manage the relationships with our SEO, paid agencies to ensure we are achieving targets
  • Lead our inhouse creative teams to help hypothesise, analyse and improve our ad creatives to improve Return On Ad Spend.
  • Identify new digital media opportunities to scale our reach and achieve our targets
  • Work closely with other departments such as technology, product, customer care and operations to ensure our marketing and strategic initiatives are aligned
  • Collaborate with wider marketing team on integrated marketing campaigns
  • Support team with insights from conducting market and user analysis
  • Execute A/B and multivariate (MVT) optimization tests that drive fundamental improvements to the website experience and conversion rate.

Ideal candidates has these qualities:

  • ο»Ώ3+ year(s) of experience in digital performance marketing with a focus on Facebook and Google
  • Managed significant digital marketing budgets across multiple channels 
  • Experience in delivering aggressive growth metrics
  • Deep expertise and experience in managing ads across Facebook and Google and leveraging these platforms to its fullest to help fuel growth

Required profile

Experience

Level of experience: Mid-level (2-5 years)
Spoken language(s):
English
Check out the description to know which languages are mandatory.

Hard Skills

Google AdsDigital MarketingFacebook Advertising

Other Skills

  • Verbal Communication Skills
  • Analytical Thinking
Are you interested?

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