Let’s be unstoppable together!
Circana (formerly IRI and NPD) is the leading advisor on the complexity of consumer behavior. Through unparalleled technology, advanced analytics, cross-industry data and deep expertise, we provide clarity that helps almost 7,000 of the world’s leading brands and retailers take action and unlock business growth.
At Circana, we are fueled by our passion for continuous learning and growth, we seek and share feedback freely, and we celebrate victories both big and small in an environment that is flexible and accommodating to our work and personal lives. Join our inclusive, committed team to be a challenger, own outcomes, and stay curious together.
Learn more at www.circana.com. **
What will I be doing?**
You will be an integral part of Circana’s dynamic and rapidly growing Media Solutions team. As a self-starter, you will specifically be responsible for managing data partnerships for a portfolio of DSPs and ad-tech platforms. In this key role you will enable Circana to drive revenue by identifying & developing growth opportunities and mitigating risks to the Circana Media business. You will accomplish this goal by forging strong partnerships with your ad-tech partners and internal Circana cross-functional teams - garnering a solid understanding of the ad-tech’s capabilities & nuances, as well as Circana’s products and solutions. You will have the opportunity to expand upon your management skills by taking the lead in translating strategic objectives and new initiatives into action plans, managing/coordinating their implementation- actively optimizing to achieve the best possible performance and profit outcomes for Circana and its partners. **
Job Responsibilities**
In this exciting and broad role:
- You will be responsible for meeting a revenue target across your assigned set of ad-tech partners. You will accomplish this by enabling the Buy-Side team (Circana Media teams responsible for supporting end advertisers & their agencies) to better engage with their end clients and drive revenue by:
- Remove bottlenecks associated with the distribution of Circana media products across assigned ad-tech partners, by working independently or with the appropriate internal subject matter experts.
- Unlock and drive new revenue opportunities identified by you or other team members by leading commercial discussions and/or taking the lead in coordinating implementation efforts.
- Effectively negotiate the most favorable contract terms for Circana with your ad-tech partners and collaborating with Circana’s legal team to develop legal contracts.
- Actively monitor performance and yield to make data informed recommendations to maximize output for Circana and its partners.
- You will forge strong partnerships with key client stakeholders (including 2+ above) and garner a strong appreciation of the ad-tech’s capabilities to guide the internal Circana team with commercial and technical decisions.
- You will develop a deep and collaborative relationship across cross-functional teams at Circana to include the Buy-Side Media team (teams supporting the end advertiser and their agencies), Delivery, Product Management, Solutions Operations, Finance etc.
- educate appropriate teams on enhancements associated with your assigned ad-tech partners.
- inform the Buy-Side of monthly usage trends for Circana audiences and in-flight optimization solutions so that they can immediately mitigate risks or tap into growth opportunities.
- As a Partner Lead, you will need to translate strategic objectives/new initiatives (Circana or ad-tech partner) into action plans and take the lead in ensuring their implementation – solving challenges and/or escalating issues that may arise along the way. You will also need to independently build decks, sell and discuss Circana’s Media products and solutions with authority.
Requirements
- Bachelor's degree or higher.
- Eight (8) to ten (10) years professional experience in advertising technology or general technology.
- Significant expertise in leading large client engagements.
- Must have strong technical proficiency of programmatic media and experience working with demand side platforms (for example Trade Desk, Nexxen, Viant, etc.) is a must.
- Demonstrated experience at
- taking the initiative to independently solve problems leveraging own experience and/or internal subject matters when necessary.
- prioritizing their focus on the highest impact areas.
- having the analytic and business acumen to break down complex situations into manageable chunks.
- focusing on adding value to external & internal clients and execute with excellence.
- balancing the complex business and human dynamics that define this fast paced, exciting and valuable industry.
_The below range reflects the range of possible compensation for this role at the time of this posting. We may ultimately pay more or less than the posted range. This range may be modified in the future. An employee’s position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, any collective bargaining agreements, and business or organizational needs.
_ _The salary range for this role is $110,000.00 $160,000.00.
_ _This job is also eligible for bonus pay.
_ _We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance and 401(k) to eligible employees.
_ _You can apply for this role through our career website.
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