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CRM Executive

Remote:

Full Remote

Contract:

Full time

Experience:

Mid-level (2-5 years)

Work from:

Malaysia

Offer summary

Qualifications:

Bachelor’s degree with 3 - 5 years of experience in cross-channel campaign production using marketing automation platforms, Experience in CRM, Consumer Analytics, and strong knowledge of CRM tools such as HubSpot, SFMC, Salesforce Marketing Cloud.

Key responsabilities:

Lead the CRM and marketing automation operations to enhance signups, revenue growth, and customer retention through email, SMS, and loyalty channels
Manage and collaborate with internal teams and technology partners for effective email campaigns and unique customer experiences

Supermom Business Online Marketplace and E-commerce Scaleup https://www.welovesupermom.com/

51 - 200 Employees

See more Supermom Business offers

Job description

Your missions

Own the strategic vision and day-to-day operation of our CRM and marketing automation platform. As a core member of the marketing team, you will leverage your CRM and marketing automation-specific experience to drive signups, purchases, affiliate conversions, user engagement, revenue growth and customer retention through email, SMS, and loyalty channels.

Responsibilities:

Manage day-to-day email operations with Email Service Provider (ESP), various other technology partners and internal cross-functional teams (marketing, creative).
Formulate innovative CRM strategies based on customer insights that create unique customer experiences
Develop and implement programs for customer on-boarding, lifecycle management, and retention
Develop and implement a Loyalty Program within the lifecycle management of highly engaged customers to further drive retention, increased trading frequency, facilitate cross product and ROI
Develop a Customer Feedback Program, providing insights to cross-functional partners
Complete analysis/ consolidating of CRM campaigns using control techniques and corporate reporting tools to measure success/ ROI

Requirements

Bachelor’s degree with 3 - 5 years of experience producing cross-channel campaigns using marketing automation platforms
Experience in marketplace/ Ecommerce environment
Strong experience in CRM and Consumer Analytics with a proven track record of driving CRM strategy and implementing effective omni-channel communications
Experience with the marketing automation / CRM tools: Hubspot, Braze, SFMC/ExactTarget, Adobe/ Marketo, Salesforce Marketing Cloud, CheetahMail, Dotdigital, Selligent,etc)
Dedicated to staying up to date on CRM and email best practices, industry insights, and SaaS tools
Strong knowledge of best practices for email creative, segmentation, dynamic content, testing methodologies, deliverability, CAN-SPAM regulations, email deployment platforms, and ESPs
HTML/ CSS knowledge and prior email coding experience is a plus
Analytical thinking with a familiarity in CRM or lifecycle goal setting, KPI development, and overall program measurement

Benefits

What do we offer?

Attractive remuneration + commission
Comprehensive ongoing training and professional development career path programs
Work hard, play hard office culture led by a multi-national workforce
Team-based workplace dynamic with vibrant talent collaborating toward common objectives and goals