Director of Product Marketing

Who We Are

Measured is the leading incrementality-based media effectiveness platform for enterprise brands. Since 2017, leading brands have relied on our AI-powered platform to manage, test, plan, and optimize over $20 billion in full-funnel media investments. By combining automated experimentation, media mix modeling, and unmatched expertise, we help marketers prove the incremental impact of their advertising and maximize ROI with ease, accuracy, and efficiency.

Measured values curiosity, integrity, aiming for the extraordinary, customer obsession, and employee belonging.

Measured promotes diversity and inclusivity in all forms, which helps to shape our company culture and industry leading products. Measured is committed to providing equal employment opportunities (EEO) to all employees and applicants, regardless of race, color, hairstyle, religion, sex, national origin, age, disability, genetics, or any other protected characteristics.

Summary

Measured is seeking a Director of Product Marketing to lead our efforts in positioning, messaging, and go-to-market execution. This individual will be a strategic driver of both product marketing and customer marketing initiatives, shaping the way we articulate value to prospects and deepen relationships with current customers. This role requires both exceptional storytelling and customer engagement skills, as you’ll be a critical partner in creating compelling content and experiences that inspire customer trust, retention, and advocacy.

You will collaborate closely with cross-functional teams including sales, product, engineering, and customer success, ensuring that our solutions not only meet the market but are enthusiastically embraced by it. The ideal candidate is equally comfortable diving into competitive analysis, developing high-impact GTM materials, and building customer relationships that lead to testimonials, case studies, and long-term brand advocates.

The impact you’ll have

• Go-to-Market Strategy: Lead product launches and lifecycle campaigns, partnering across the org to build awareness, drive adoption, and increase long-term value realization of our customers.
• Platform Expertise: Gain deep knowledge of Measured’s platform and methodology to communicate technical value with clarity and confidence.
• Customer-Facing Thought Partner: Build trusted relationships with customers to uncover success stories, collect strategic insights, and bring the voice of the customer into product and marketing narratives.
• Market Research: Analyze customer needs, industry trends, and competitors to drive product positioning and roadmap alignment.
• Content Development: Produce high-quality customer-facing and sales enablement content including blogs, white papers, demos, videos, decks, and one-pagers.
• Sales Enablement: Equip the GTM team with materials and messaging to accelerate deal velocity and improve win rates.

The value you’ll bring

• Experience: 8+ years in product marketing, customer marketing, or a related role, preferably in SaaS or ad tech.
• Experience managing small teams, either directly or indirectly, preferred
• Experience in incrementality or measurement marketing a big plus!
• Customer Marketing Acumen: Proven ability to engage directly and professionally with enterprise customers, build advocacy, and deliver impactful customer stories.
• Strategic Mindset: Ability to develop positioning and plans that align with broader business objectives.
• Exceptional Storytelling: Strong writing and communication skills with a knack for turning complex ideas into clear, compelling content.
• Technical Proficiency: Familiar with tools such as Google Workspace, Tableau, and marketing automation platforms.
• Adaptability: Excels in fast-moving environments, demonstrating initiative and a growth-oriented mindset.

Perks

• 100% Remote
• Total Rewards - Compelling compensation packages that include flexible time off, regional paid holidays, and regional health and wellness plans where available
• Social Engagement - virtual engagement, knowledge sharing, and more
• Giving Back - Opportunities to volunteer and impact our communities through Measured for Good initiatives
• Culture - Integrity, diversity, and award winning technology