Senior analyst, marketing measurement

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Reporting to the Senior Director, Operation Marketing the role of Senior analyst, marketing measurement is focused on data analysis and statistical rigor to strengthen the evaluation of advertising performance. Positioned at the intersection of marketing science and strategic decision-making, this role involves leading the design, execution, and interpretation of experiments that directly influence investments across paid and owned channels.

This is a high-impact, high-visibility role, ideal for someone who can combine analytical precision with practical insight — designing robust tests, applying causal inference techniques, and translating complex results into clear, actionable recommendations. The person in this role will help foster a culture of testing and learning, identify key performance drivers, influence investment decisions, and explore new marketing channels.

Responsibilities:

Experiment Design and Analysis

• Collaborate with the Marketing Test & Learn Lead to define clear, testable business hypotheses.
• Design statistically sound marketing experiments (e.g., matched markets, geo splits, route-level tests).
• Conduct power analyses to determine optimal test duration and investment levels.
• Apply causal inference methods to isolate test impact and ensure statistical validity.
• Define success KPIs and implement regular monitoring to assess test performance.
• Conduct post-test analyses, drawing insights from incrementality studies and evolving attribution models (e.g., iROAS, MMM).

Cross-Functional Leadership

• Partner with stakeholders to translate experimental results into business implications (e.g., projected financial impact, budget optimization).
• Develop and maintain internal benchmarks, cross-channel knowledge repositories, and repeatable playbooks.
• Lead and mentor a team of analysts dedicated to measurement and experimentation.
• Promote a culture of experimentation and continuous improvement across teams.

• 8+ years of experience in marketing analytics, measurement science, or digital performance strategy.
• Strong background in designing marketing experiments, conducting incrementality studies, and applying MMM models.
• Proficiency with measurement tools and statistical methods (e.g., R, Python, SQL; lift studies, regression, modeling).
• Proven ability to translate complex analyses into clear recommendations and tangible business outcomes.
• Collaborative, results-driven, and skilled at influencing senior stakeholders.
• Bachelor’s or Master’s degree in Statistics, Economics, Marketing Analytics, or a related field.
• Asset: Experience with platforms such as Google Ads, Meta, GA4, or advanced media measurement tools.
• Bilingualism in French and English essential*

*A good knowledge of French is required for positions in Quebec. The incumbent will be required to communicate and collaborate frequently in English, both orally and in writing, with colleagues, customers, and other stakeholders in Quebec, the rest of Canada, and internationally.

Hybrid schedule, main workplace; 300 rue Léo-Pariseau, Montreal, H2X 4B3

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Employment Equity

At Transat, we foster an environment where inclusiveness, respect and equity reign. We endeavour to build a workforce that reflects the diversity of our customers as well as the communities to which we travel. We encourage women, members of visible minorities, ethnic minorities, aboriginal peoples as well as people with disabilities to submit their candidacy. Transat will accommodate people with disabilities throughout the recruitment and selection process. If you require an accommodation, please contact us in order to work together in meeting adequately your needs.