Product Marketing Director

Experian is a global data and technology company, powering opportunities for people and businesses around the world. We help to redefine lending practices, uncover and prevent fraud, simplify healthcare, create marketing solutions, and gain deeper insights into the automotive market, all using our unique combination of data, analytics and software. We also assist millions of people to realize their financial goals and help them save time and money.

We operate across a range of markets, from financial services to healthcare, automotive, agribusiness, insurance, and many more industry segments.

We invest in people and new advanced technologies to unlock the power of data. As a FTSE 100 Index company listed on the London Stock Exchange (EXPN), we have a team of 22,500 people across 32 countries. Our corporate headquarters are in Dublin, Ireland. Learn more at experianplc.com.

Experian is looking for a Product Marketing Director to help scale our marketing efforts to drive awareness and demand for our industry-leading prospecting and marketing solutions (pre-qualified, pre-approved and digital marketing capabilities). You will become a critical part of the marketing leadership team with primary responsibility to develop and execute product messaging and positioning, company readiness for product launch, and will be a key product promoter inside and outside of the company. You will report to the Senior Director of Product Marketing.

Your Impact: You will develop and lead a team of product marketers responsible for helping us drive more product demand, enable sales to close more deals, and ultimately deliver more satisfied clients through an understanding of how our prospecting and marketing services enable faster, more cost-effective acquisitions strategies for clients. We want to super charge how our clients qualify and acquire new customers using seamless digital and direct marketing capability solutions from Experian.

What You'll Do:

• Collaborate with leadership to understand and articulate our total value proposition within the prequalified, prescreened and marketing acquisitions space.
• Manage a team of product marketers, who others trust and willingly go to on all things messaging and positioning.
• Create and refine messaging for our company, each product, business issue that articulates "why change, why now, why us". Train and certify on messaging so that it is adopted cross-functionally and used consistently.
• Partner with integrated marketing team to deliver high-impact campaigns, assets, and sales enablement tools.
• Partner with sales to create demos that highlight key competitive differentiators.

Collaboration:

• Influence leaders, gain trust, and foster mutual respect across teams and organizational levels.
• Work with product, sales, and partner marketing teams to build a marketing strategy that drives awareness, demand, and usage.
• Foster alignment across teams and adapt to evolving business needs..

Thought Leadership:

• Create outreach and feedback loops that expand our influence and deepen Experian consideration within the CSuite—specifically CMO and CRO functions.
• Evangelize product marketing across the organization.
• Bring a strong POV to the team, guiding strategic decisions related to product value, features, schedules, and lifecycle management.

This isn't guesswork. Use your knowledge to drive the development of positioning and messaging that resonates with clients and empowers our marketing and sales channels to be successful.

• Become an expert in our competitive landscape and develop strategies, tools and training to help sales differentiate and defend.
• Develop an understanding of client journeys, pain points, and barriers.
• Ensure insights are reflected in messaging, marketing materials, and product development priorities.
• Inform evergreen prospecting marketing campaigns
• Track performance, review results, and optimize tactics to achieve desired outcomes.

• 10 or more years of Performance - Product Marketing experience
• 5 or more years in finserv / FinTech credit-specific marketing (digital, performance acquisitions mandatory). Experience with pre-qualification / pre-screened, pre-approved industry standards required.
• Experience in past PMM roles - building, leading and mentoring marketers and growing revenue.
• Experience navigating and influencing dynamics at the executive level, including managing and engaging in direct, candid conversations
• In depth, hands-on experience with all core product / solution marketing functions - positioning, pricing, packaging, GTM planning, sales enablement, marketing research, intel and product launch.
• Cultivate a culture of followership by inspiring and empowering team members to embrace the company's vision and values.

Perks and Benefits

• Great compensation package and bonus plan
• Core benefits including medical, dental, vision, and matching 401K
• Flexible work environment, ability to work remote, hybrid or in-office. This is a remote position #LI-Remote
• Flexible time off including volunteer time off, vacation, sick and 12 paid holidays
• Explore all our exciting benefits here: https://yourexperianbenefits.com/cand-index.html

Our uniqueness is that we celebrate yours. Experian's culture and people are important differentiators. We take our people agenda very seriously and focus on what matters; DEI, work/life balance, development, authenticity, collaboration, wellness, reward & recognition, volunteering... the list goes on. Experian's people first approach is award-winning; World's Best Workplaces™ 2024 (Fortune Top 25), Great Place To Work™ in 24 countries, and Glassdoor Best Places to Work 2024 to name a few. Check out Experian Life on social or our Careers Site to understand why.

Experian is proud to be an Equal Opportunity and Affirmative Action employer. Innovation is an important part of Experian's DNA and practices, and our diverse workforce drives our success. Everyone can succeed at Experian and bring their whole self to work, irrespective of their gender, ethnicity, religion, colour, sexuality, physical ability or age. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity.