Offer summary

Qualifications:

Bachelor's degree in Marketing, Business, or a related field., Experience in product marketing or a similar role, preferably in the healthcare sector., Strong analytical skills to understand market trends and customer needs., Excellent communication skills to effectively convey product value propositions..

Key responsibilities:

Own and analyze market intelligence for the product segment, understanding buyer criteria.

Collaborate with cross-functional teams to create effective positioning and messaging.

Develop sales tools and marketing materials to support product launches and customer engagement.

Assess and report on the effectiveness of marketing programs, making necessary adjustments.

Job description

Petal is a leading Canadian healthcare orchestration and billing company that revolutionizes healthcare systems to make them agile, efficient, and resilient by enabling the forecasting and shaping of world-class healthcare through Healthcare BI, advanced analytics, and informed insights.

Our commitment to fostering an exceptional workplace culture has earned us notable recognitions, including being listed as a Great Place to Work in both the technology and healthcare sectors. Join us in our mission to empower healthcare innovators and improve healthcare differently.

What you can expect when joining the team

Reporting to the Director of Product Marketing, you will act as the glue that binds our product strategy to the tactics that are needed to drive commercial success. You will be the product evangelist and will play an integral role in the go-to-market strategies in existing and new geographies for our segments.

Working closely with marketing, sales, customer success, and product leaders, you will develop marketing programs that drive demand and product acquisition. A keen attention to detail and the ability to grasp and present our product’s value proposition will enable you to be successful in this role.

Your daily life

In your day to day, you will be led to:

Own the market intelligence of your segment - be the expert on buyers and users; who they are, and their key buying criteria.
Understand the competitive landscape, acting as the expert on the competition, and their positioning.
Collaborate with product and marketing teams to develop positioning and messaging that resonates with our target segments and personas.
Develop messaging that resonates with key decision makers and buyers, addressing their pain points and demonstrating ROI.
Build sales tools, presentations, one-pagers, and case studies that provide clear and compelling messaging for new and existing products and segments.
Understand and support our sales channels and partners - train them on the problems we solve for our buyers and users, develop internal tools and external collateral and teach them how and when to use it.
Plan and execute the launches of new products and releases of existing products.
Develop and execute marketing plans for specific segments and products, including key activities and budgets to support the acquisition of new customers and the retention of existing customers.
Assess the effectiveness of the marketing programs on an ongoing basis, and report back to the business on required changes.
Develop campaigns and initiatives to drive product adoption and engagement among current customers.
Work closely with product, marketing, and sales teams to ensure cohesive execution of strategies.