Rove Lab - Product Owner (Taiwan, Remote)

About Rove Lab
Rove Lab is disrupting the furniture industry with innovation-driven, design-savvy products like our M1 sofa collection. We are now launching Marshbello—a new line inspired by our sister brand’s Belia collection. This launch is a pivotal moment, and we are looking for a visionary Product Owner to lead it.

Position Available: Product Owner

Location: Taiwan (100% REMOTE)

Reporting to: Headquarters in Vancouver, British Columbia

Role Summary
As the Product Owner for the Marshbello line, you will be responsible for the end-to-end strategy, performance, and lifecycle of this new sofa category. This is a high-impact, cross-functional leadership role where you’ll bridge design, marketing, operations, and customer experience to build and scale Marshbello into a flagship success.

Key Responsibilities:

Own the Business Performance

• Define and track key KPIs: sales, margin, returns, and satisfaction
  
• Alongside the leadership team, set pricing strategy and product lifecycle roadmap
  
• Identify and capitalize on revenue opportunities, informed by data

Customer-Centric Product Development

• Aligned to the overall business strategy, own the Marshbello positioning: audience, use case, tone, USPs
  
• Work closely with design and engineering to iterate product features
  
• Gather and synthesize feedback from CX, sales, and reviews

Cross-Functional Leadership

• Lead cross-functional squads using CRM, Performance Marketing, Logistics, and CX as service partners
• Coordinate and monitor GTM campaigns and amplify in partnership with the
• Brand team, product storytelling across channels
  
• Ensure alignment across touchpoints: site, ads, email, packaging

Innovation & Competitive Edge

• Monitor D2C furniture and lifestyle trends
  
• Drive innovation in logistics, sustainability, and modularity
  
• Own the roadmap for product extensions and evolutions

Requirements:

• 4+ years of experience in product ownership or category management (D2C preferred)
  
• Experience working with or leading cross-functional teams (marketing, logistics, design, CX)
  
• Proven track record of launching and scaling physical consumer products
  
• Strong analytical capabilities and comfort with performance data
  
• Deep understanding of eCommerce and customer lifecycle
  
• Passion for furniture, design, and sustainable innovation

What Success Looks Like:

• Marshbello becomes a top-performing SKU category within 6 months
  
• Clear product-market fit and strong D2C pull through repeat purchases, reviews, and NPS
  
• Strong internal collaboration and velocity of execution

What We're Offering:

• Rocketing growth – yours and ours. At Rove Concepts, there are lots of opportunities for personal and professional growth. That's because we believe in developing, investing, and promoting from within.
• Remote work flexibility.
• Competitive Compensation – We recognize and reward top talent with a salary that reflects your skills and contributions.
• Working together with seasoned and driven entrepreneurs and entrepreneurial talent who truly strive to make a difference.
• Working in a rapidly growing company where you benefit from flat structures and a highly motivated team.

Only selected applications that meet the requirements of the role will be contacted.

Rove Concepts welcomes applications from all qualified individuals. We’re committed to employment equity and diversity in the workplace, and welcome applications from all individuals, including but not limited to members of visible minorities, persons of any gender identity or expressions, or any sexual orientation, Aboriginal persons, and persons with disabilities. If you want to be a part of our community then we're excited to hear from you!