Offer summary

Qualifications:

2-3 years of experience in user acquisition and performance marketing in the mobile app/game industry., Familiarity with app attribution tools and mobile analytics platforms., In-depth knowledge of major ad platforms like Apple Search Ads and Google Ads., Bachelor's degree in Marketing, Business, or a related field..

Key responsibilities:

Plan and execute user acquisition campaigns across various digital channels.

Monitor and optimize campaign budgets for maximum ROI and efficient CPA.

Analyze campaign performance data to identify areas for improvement.

Generate regular reports on campaign performance and actionable insights.

Job description

Numrah is a fast-growing and innovative company that focuses on developing and publishing top-notch mobile apps and games. Our team is passionate about creating engaging experiences that captivate users worldwide. As we continue to expand our portfolio, we are seeking a skilled and motivated User Acquisition Specialist to join our talented marketing team.

Job Description:

As a Marketing Performance Specialist at Numrah, you will play a pivotal role in driving the growth and success of our mobile apps/games. You will be responsible for strategizing, executing, and optimizing user acquisition campaigns across various digital channels. Your expertise will help us attract high-quality users, improve app visibility, and enhance overall performance metrics.

Responsibilities:

Plan and Execute User Acquisition Campaigns: Develop comprehensive user acquisition strategies and manage end-to-end campaign execution across platforms such as Apple Search Ads, Google Ads, TikTok Ads, Snapchat and other performance marketing channels.
Budget Management: Monitor and optimize campaign budgets to ensure maximum return on investment (ROI) and efficient cost per acquisition (CPA).
Data Analysis: Analyze campaign performance data, conversion metrics, and user behavior to identify areas for improvement and implement data-driven optimizations.
A/B Testing: Conduct A/B tests on creative assets, ad copy, and targeting parameters to continuously improve campaign performance and maximize user engagement.
Market Research: Stay updated on industry trends, competitor activities, and emerging user acquisition opportunities to maintain a competitive edge.
Collaboration: Work closely with the marketing team, product managers, and creative teams to align user acquisition strategies with broader marketing and business goals.
Reporting: Generate regular reports on campaign performance, key metrics, and actionable insights for management and internal stakeholders.
Conversion Rate Optimization: Collaborate with the UX/UI team to optimize app store pages and landing pages for improved conversion rates.

Requirements:

[Must] 2-3 years of proven experience in user acquisition and performance marketing within the mobile app/game industry.
[Must] Familiarity with app attribution tools (e.g., Adjust) and mobile analytics platforms.
In-depth knowledge of major ad platforms, including Apple Search Ads, Google Ads, TikTok Ads, Snapchat Ads etc.
Proficiency in data analysis and the ability to derive actionable insights from campaign performance metrics.
Strong understanding of A/B testing methodologies and hands-on experience in optimizing creatives and ad copies.
Excellent analytical skills and a passion for continuous learning and staying up-to-date with industry best practices.
Exceptional communication and collaboration skills, with the ability to work effectively in a team-oriented environment.
Bachelor's degree in Marketing, Business, or a related field.
Good communication skills in English; Arabic (would be a plus)

Join our dynamic team at Numrah and be part of the exciting journey to success. Apply now to help us bring our mobile games/apps to millions of users worldwide!

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