Associate Director, Patient Marketing

Statistics show that women and underrepresented groups tend to apply to jobs only if they meet 100% of the qualifications. Sobi encourages you to change that statistic and apply. Rarely do candidates meet 100% of the qualifications. We look forward to your application!

At Sobi, each person brings their unique talents to work as a team and make a difference. We are dedicated to developing and delivering innovative therapies to improve the lives of people who live with a rare disease. Our edge comes from our team of people and our commitment to patients.

Our mission and culture at Sobi North America get us excited to come to work every day, but here are a few more reasons to join our team:

• Competitive compensation for your work
• Generous time off policy
• Summer Fridays
• Opportunity to broaden your horizons by attending popular conferences
• Emphasis on work/life balance
• Collaborative and team-oriented environment
• Making a positive impact to help ultra-rare disease patients who are in need of life saving treatments

The Associate Director, US Patient Marketing, is responsible for providing support and direction to the commercial teams for patient brand marketing strategy and tactics execution. This is a critical role with impact and visibility across departments and one that works intimately with key stakeholders within the organization. This role will report to the Director, Patient Marketing in the immunology franchise.

Key responsibilities

Including, but not limited to:

• Support implementation of the commercial marketing plan focusing on key consumer activation and patient adherence strategies  
• Demonstrate and implement effective project management to ensure deliverables are on time, on budget, and support business objectives
• Manage external vendors to ensure consistency of strategies, messages, and tactics that are on time and within budget
• Collaborate closely, and as appropriate, with cross-functional colleagues: HCP marketing, sales, sales training, medical affairs, regulatory, legal and compliance, market access, patient services, customer experience, advocacy, and promotional review committee
• Support development and execution of a patient ambassador program including planning and oversight of patient ad boards as needed
• Contribute to development of annual brand plan strategy and tactics
• Represent marketing in the medical, legal, regulatory promotional reviews, proactively engaging reviewers outside of meetings as needed
• Oversee patient and vendor contracting process for the marketing team and the assembly of monthly accruals
• Support field selling efforts, including print inventory management and fulfillment, to ensure patient materials are readily available and addresses customer needs
• Measure and assess impact and performance of marketing tactics against goals; work with Director, Patient Marketing to adjust plans accordingly

• BA/BS required
• 2-5+ years of experience in patient or consumer marketing a must, within the pharmaceutical/biotech industry, a health system, or an advertising agency
• Product launch process familiarity or a strong desire to participate in a launch is a plus
• Ability to partner well with cross-functional partners to deliver business needs
• Committed to exemplifying Sobi’s core values: Care, Ambition, Urgency, Ownership, Partnership
• Microsoft Excel, Word and PowerPoint skills and mastery in creating exceptional presentations
• Experience in using Veeva Vault
• Must have strong planning, project management and organization skills
• Problem solving and the ability to be agile given launch product workflow
• Experience in managing complex projects through Medical, Legal, and Regulatory approval process
• Ability to exercise strong judgement and live up to high ethical and compliance standards
• Strong self-starter, able to prioritize workload, coordinate cross-functional support, and lead others to meet multiple priorities simultaneously in a fast-paced, cross-functional environment
• Excellent (written and verbal) communication and interpersonal skills
• Strong understanding of and demonstrated compliance with applicable laws, regulations, and rules governing the pharmaceutical industry, including but not limited to FDA guidance for advertising and promotion and PhRMA Code
• Travel as needed: 20-25%

The base salary pay range for this role is $148,000-$200,000 annually. Actual pay for this position will take into account factors such as experience and location. In addition to a base salary, this position is also eligible for a competitive 401k match, short and long-term incentives, medical, dental, vision, STD/LTD and life insurance benefits, in addition to other health and wellness programs and offerings.

All Sobi employees need to demonstrate behaviors in line with Sobi's core values: Care, Ambition, Urgency, Ownership and Partnership. Are you ready to be on the Sobi team? Come join a culture that empowers every person to be the person that makes a difference for rare disease.

Why Join Us?

We are a global company with over 1,700 employees in more than 30 countries and are committed to the societies where we operate. With a deeply skilled management team directing our day-to-day wins, and a Board with a stellar track record, we’re ready to take on the world’s diseases, ailments and adversity. Our people believe they have the power to make a positive impact in others’ lives because that’s exactly what we do here. If you’re seeking a career that taps into your talents in a way that makes the world a better, healthier place, we just may have a job for you.

We know our employees are our most valuable asset, and our culture conveys that. We offer a competitive benefits package, to support the health and happiness of our staff.

Sobi Culture

At Sobi, we refuse to accept the status quo. This is because we have witnessed first-hand the challenges facing those affected by rare diseases, and have used this knowledge to shape our business to find new ways of helping them.

As a specialized biopharmaceutical company, we are dedicated to rare diseases. And we see this focus as a strength. By effectively turning our research into ground-breaking treatments, we help make medicine more accessible and open up more possibilities for patients and more opportunities for those caring for them. This has been our approach since day one, but we know we can’t change the world of rare diseases on our own. Accomplishing this requires strong partnerships with patients, partners and stakeholders across the entire value chain. Together, we define how our business can create solutions that serve the needs of those affected by rare diseases while facilitating sustainable growth.

An Equal Opportunity Employer

Sobi is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind. All employment decisions at Sobi are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity, protected veterans and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status or protected groups by the laws or regulations in the locations where we operate.

Sobi is an affirmative action and equal opportunity employer. Disabled/Veterans. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access this website to apply for a vacancy as a result of your disability. You can request reasonable accommodations by sending an email to [email protected]

COVID-19 Policy

For the safety of our employees and all individuals with whom we interact professionally, Sobi North America requires all new hires in the U.S. to be fully vaccinated for COVID-19 with proof of vaccination status. We will consider requests for reasonable medical or religious accommodations, as well as any state-specific exemptions, as required by applicable law.