Brand Distribution Lead

Job Title: Brand Distribution Lead (Contract)
Type: Contract with potential to scale to full-time within 30-60 days
Location: Remote with travel within the US as required

Manufactured is a venture backed inventory platform. We are building the first inventory exchange for SMBs creating, making, and selling physical products around the world. We serve customers doing $1M - $100M in annual revenues in Fashion, Accessories, Healthcare, Construction Materials, CPG, Food, Electronics, Home Goods, Industrials, and Commodities. 

With over 1200+ vendors across 25 countries (and growing), we make the inventory cycle a breeze by handling everything from vendor discovery and negotiation to shipping, warehouse coordination, quality control, PO advances, through to collections. With over $150 million in volume powered by Manufactured since we launched in 2019, we deliver a compelling inventory partnership for fast growing SMBs. 

We are a post-Product Market Fit, Series A startup that is growing 850% Year on Year. There is tremendous opportunity in our ~30 person team to take ownership, make an impact, and build an extremely rewarding, accomplished career. 

We don’t care about: 

• Where you went to college
• What you studied
• If you’ve worked at blue chip companies 

We do care about: 

• What you’ve done
• What you can do
• How you’ll do it 

This looks like: 

• Making success a priority: We value ownership, initiative, and tenacity 
• Having a point of view: We hire smart people and want to hear opinions. We’re low ego, and we welcome feedback and new ideas informed by data and intuition 
• Being a good person and teammate: We all contribute to a positive, inclusive workplace. Direct communication, kindness, and integrity are non-negotiables 

You’ll be trusted and challenged to do your best work in a fast moving, high performing environment. If this sounds like you, please read on! 

Role Overview: Brand Distribution Lead (Brand & Performance Marketing)

We’re looking for a strategic, performance-driven Brand Distribution Lead to lead the end-to-end brand and eCommerce strategy for MFD’s owned brands and select client partners. This role requires strong executional chops in brand development, digital marketing, and Shopify/eCommerce management. You’ll partner cross-functionally to own brand positioning, online sales performance, merchandising, email marketing, marketing analytics, and vendor management. Founder experience is a huge plus, we’re looking for someone who knows what it takes to build and scale brands from the ground up.

Key Responsibilities

Brand Strategy & Execution

• Own the digital P&L for each brand. Think like a brand owner to profitably grow and scale revenue
• Own the brand playbook: positioning, messaging, creative direction, and customer journey mapping
• Collaborate with founders, creative, and marketing teams to shape goals, brand voice, and identity
• Lead new product launches and seasonal campaigns across DTC and marketplace channels
• Champion a customer-first mindset, balancing brand equity and performance goals

eCommerce Ownership

• Oversee day-to-day site management, backend operations, and conversion rate optimization on Shopify & other marketplace platforms
• Partner with design and production teams to plan seasonal product buys and optimize inventory
• Create & analyze KPIs, lead forecasting, and execute merchandising strategies to drive growth on a weekly basis
• Manage and report on the eCommerce P&L and work cross-functionally to ensure healthy margins and spend efficiency
• Optimize upsell/cross-sell flows, product hierarchy, and promotional calendars

Performance Marketing & Analytics

• Partner with or manage media buyers to scale paid campaigns (Meta, Google, Pinterest, TikTok, Amazon, etc)
• Analyze CAC, ROAS, MER, and implement tactics to improve return on ad spend
• Align creative and messaging across brand and performance channels, including email, SMS, websites, marketplaces, etc 
• Leverage tools like Triple Whale, Northbeam, or GA4 for real-time decision-making

Team & Vendor Management

• Manage consultants and freelancers across SEO, CRO, media buying, and design
• Align with product, logistics, and finance teams to ensure operational and financial cohesion
• Drive collaboration across internal and external teams to execute on strategy and hit revenue targets

Ideal Candidate

• Strong Shopify & Marketplace, including Amazon & Walmart, expertise (backend, analytics, CRO, merchandising)
• Knowledge and experience of working with Big Box wholesale and brick and mortar distribution channels and tradespend.
• Background in both brand development and performance marketing
• Highly analytical, organized, and collaborative team player
• Has experience managing both in-house and outsourced teams and is performance oriented; i.e. not afraid of firing agencies or freelancers who overpromise and underdeliver
• Experienced in managing budgets, forecasts, and performance-driven campaigns
• Founder experience is a major plus — we value entrepreneurial problem-solvers who can operate autonomously and think like owners

Preferred Tools & Platforms

• Shopify & other ecommerce platforms 
• Amazon, Walmart.com
• Klaviyo, Postscript
• Meta Ads Manager, Google Ads, Pinterest Ads, Amazon Ads
• GA4, Triple Whale, Northbeam

Compensation:

This is a contract role to start for 30-60 days, that will turn into a full time W-2 role that is compensated on base salary, performance bonus, and upside equity in Manufactured. 

The expected pay range for this position is $100k - $160k base with Bonus and Equity upside based on performance, depending on experience, scope of work, and level of engagement. Actual compensation within this range will be determined based on a variety of factors, including qualifications, relevant experience, and project complexity.

Working at Manufactured:  

We’re a remote first company, based in Los Angeles. Our team is around thirty people, and growing quickly. 

Manufactured is a small, fast growing startup. Which means we deal with ambiguity and require a sense of ownership from all our team members. This is reflected in our core values. 

Our core values are: 

Urgency: Always act like an owner, seek help in case of delays beyond 48 hours, move quickly when you have enough information (usually 70-75%), know when to dive in if there’s a crisis, and hold true to the best possible timelines without compromising on quality, value or process.

Authenticity:  Be Authentic, be real, be respectful both, in front of and behind a person’s back. If you are frustrated, you’re frustrated. If you’re stuck, you’re stuck. If you’re worried, you’re worried. Let's support each other in resolving these issues. Be upfront and respectful in your conversation. We are a multi cultural, distributed, global team. Respectful authenticity in communication is critical.

Contextual Ownership: Our business is as much about people and relationships as it is about technology and process. We take time to build relationships and understand the needs of our internal and external partners. Context and empathy helps us understand the “why”. We set goals and drive outcomes based on context and realities, rather than tasks and process alone.

Effectiveness: Did it work? Did it solve the problem? Was it a short term hack? or a long term process solution that benefits everyone? Was it something we can use to grow / move forward or was it a defensive solution. Did we meet our stakeholders’ expectations, did we exceed them? Did our stakeholders all win? Are you using your time correctly? Are you helping your team members use their time well? Are you contributing to the growth of the company?

Critical path thinking:  "What is the shortest risk-mitigated route to the Best Potential Outcome?"

Our CEO and Founder, Pranay Srinivasan, writes often on LinkedIn about our culture and operating principles. We recommend these articles in particular: 

Our core values: https://www.linkedin.com/feed/update/urn:li:activity:6993599543976099840/

Our operating framework: https://www.linkedin.com/posts/pranaysrinivasan_08312022-a-big-part-of-our-work-at-manufactured-activity-6970875309470494720--bfv/