Offer summary

Qualifications:

2–4 years of experience managing PPC campaigns, preferably in a SaaS or e-commerce environment., Bachelor’s degree in Marketing, Business, Communications, or a related field preferred., Strong analytical skills with experience using tools like Google Analytics and Google Tag Manager., Relevant certifications (e.g., Google Ads, Meta Blueprint) are highly valued..

Key responsibilities:

Plan, execute, and optimize PPC campaigns across various platforms including Google Ads and Meta.

Conduct in-depth keyword research and performance analysis to maximize ROI.

Collaborate with creative teams to develop compelling ad creatives and landing pages.

Monitor and report on campaign performance using analytics tools.

Job description

The Opportunity:

We’re seeking a data-driven and creative PPC Marketing Specialist to manage and optimize our paid media campaigns across Google, Meta, and other key ad platforms. This role will be responsible for driving high-quality traffic, optimizing for conversions, and scaling our paid advertising efforts. You’ll work closely with the wider marketing and creative teams to execute high-impact campaigns that directly contribute to revenue growth.

Key Responsibilities:

Plan, execute, and optimize PPC campaigns across Google Ads, Meta (Facebook/Instagram), YouTube, and other relevant platforms.
Conduct in-depth keyword research, audience targeting, A/B testing, and performance analysis to maximize ROI.
Collaborate with copywriters and designers to create compelling ad creatives and landing pages that convert.
Monitor and report on campaign performance using tools like Google Analytics, Meta Ads Manager, and reporting dashboards.
Identify new advertising opportunities and emerging trends to keep campaigns competitive and innovative.
Continuously refine bidding strategies, budget allocations, and targeting parameters to improve efficiency and effectiveness.
Ensure full funnel alignment between ad campaigns, landing experiences, and conversion goals.
Stay current with platform updates, algorithm changes, and PPC best practices.

Education and Experience:

2–4 years of experience managing PPC campaigns, preferably in a SaaS or e-commerce environment.
Bachelor’s degree in Marketing, Business, Communications, or a related field preferred.
Relevant certifications (e.g., Google Ads, Meta Blueprint) are highly valued and may be considered in place of a formal degree.
Equivalent practical experience in paid media or digital marketing will also be considered.
Proven track record of managing paid media budgets with clear ROI and performance metrics.
Strong analytical skills with experience using tools like Google Analytics, Google Tag Manager, Looker Studio, or similar.
Deep understanding of conversion tracking, attribution models, and performance optimization.
Experience with landing page optimization and CRO principles.
Excellent attention to detail, organization, and time management.
Self-starter with a growth mindset and the ability to thrive in a fast-paced remote team.

Required profile