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Head of Content DACH (Remote)

Offer summary

Qualifications:

Native German speaker with expert knowledge of the German-speaking sports betting markets., Demonstrated success in a senior content role within a sports betting affiliate or sportsbook environment., Proven experience leading content teams of 5 or more, focusing on performance and quality., Proficient in market and keyword research tools like SISTRIX and Ahrefs..

Key responsibilities:

  • Develop and execute a data-informed content strategy tailored to the DACH market.
  • Lead and manage a team of 5–7 writers and editors to produce high-performing content.
  • Monitor sports betting trends and user behavior to inform editorial direction.
  • Collaborate with SEO, Product, and Quality teams to align content initiatives with business goals.

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Recruiter4You Small startup http://www.recruiter4you.com
2 - 10 Employees
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Job description

Our recruitment agency is helping a leading iGaming Affiliate company find an experienced German-speaking Head of Content for the DACH markets.

The ideal candidate will possesses in-depth knowledge of the German-speaking sports betting landscape and a proven track record of success in the industry. In this role, you will shape and drive the content strategy for our high-performing German sports betting affiliate portal, using data-driven insights to stay ahead of the curve in a competitive market. They will also lead and mentor a team of 5–7 talented content professionals, ensuring strategic alignment, accountability, and continued growth within the team.

Responsibilities:

  • Develop and execute a predictive, data-informed content strategy tailored to the DACH market.
  • Lead, coach, and manage a team of 5–7 writers and editors to consistently produce high-performing content.
  • Monitor regional sports betting trends and user behavior to inform editorial direction.
  • Provide weekly insights and actionable plans based on high-potential events, seasonal trends, and local market dynamics.
  • Conduct competitive analysis to identify and close content gaps, improving both rankings and conversions.
  • Collaborate cross-functionally with SEO, Product, and Quality teams to align content initiatives with broader business goals.
  • Elevate content quality through strategic planning, structured execution, and ongoing optimization.
  • Define and enforce content governance best practices, including lifecycle management, internal linking, page structure, update schedules, change tracking, and seasonal workflows.
Requirements:
  • Native German speaker with expert knowledge of the German speaking sports betting markets.
  • Demonstrated success in a senior content role within a sports betting affiliate or sportsbook environment.
  • Proven experience leading content teams of 5 or more, with a focus on performance and quality.
  • Deep understanding of localization and the regional bettor mindset.
  • Proficient in market and keyword research tools (e.g., SISTRIX, Ahrefs, Google Search Console).
  • Analytical and insights-driven, able to translate data into impactful content strategies and deliver with speed and precision.

Required profile

Experience

Spoken language(s):
German
Check out the description to know which languages are mandatory.

Hard Skills

AnalyticsContent StrategyKeyword ResearchMarket AnalysisSearch Engine OptimizationInformation Governance

Other Skills

  • Team Leadership
  • Analytical Thinking
  • Collaboration
  • Coaching
Are you interested?

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