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Marketing and User Development Associate

Remote: 
Full Remote
Contract: 
Full time
Work from: 
Taiwan, Malaysia, Hong Kong, South Korea, Japan

Offer summary

Qualifications:

1-2 years of relevant experience in marketing, product development, or user engagement., Excellent communication and interpersonal skills with a collaborative mindset., Ability to work in a fast-paced start-up environment and manage diverse tasks., Fluency in English and Putonghua; proficiency in Cantonese or other Asian languages is a plus..

Key responsibilities:

  • Build and manage social media channels to enhance brand presence and user engagement.
  • Cultivate partnerships with KOLs and industry stakeholders to increase visibility.
  • Develop and execute user acquisition strategies to grow an engaged community.
  • Coordinate with internal teams to ensure smooth execution of projects and identify operational bottlenecks.

FastLane Group logo
FastLane Group SME https://fastlane-global.com/
11 - 50 Employees
See all jobs

Job description

We are seeking a Marketing and User Development Associate to join our Hong Kong based client. This is a unique opportunity to play a foundational role in shaping the culture of F&B mobile application start-up.

Key Responsibilities:

Marketing & Brand Development

  • Build and manage social media channels to strengthen brand presence and user engagement
  • Cultivate partnerships with KOLs (Key Opinion Leaders), venues, and industry stakeholders to boost visibility and outreach.

Product & User Experience

  • Partner with Product Manager and development team to shape a product that resonates with users.
  • Gather and interpret user feedback to recommend product improvements and prioritize new features.

User Growth & Community Building

  • Develop and execute user acquisition strategies to grow a vibrant, engaged community.
  • Launch value-added initiatives to foster user loyalty and advocacy.
  • Contribute to regional expansion efforts, including Hong Kong, the Greater Bay Area, South Korea, Taiwan, and Japan.

Operations & Cross-Functional Support

  • Coordinate with internal teams to ensure smooth execution of tasks and projects
  • Identify operational bottlenecks and propose effective solutions.

Projects

  • Support branding initiatives including naming, logo ideation and Ai- assisted projects.
  • Conduct market research and assist with focus group planning and execution.
Requirements:
  • 1-2 years of relevant experience in marketing, product development or user engagement preferred.
  • Excellent communication and interpersonal skills with a collaborative mindset.
  • Comfortable working in a fast-moving start-up environment and handling a wide range of tasks.
  • Fluent in English and Putonghua; proficiency in Cantonese and/or other Asian languages is a plus.
Benefits:
  • Be a part of innovative, mission driven start-up at pivotal stage of growth
  • Work in a collaborative and supportive team environment.
  • Gain hands-on experience across departments with significant room for professional growth.
  • Contribute directly to shaping a product thats redefining the F&B experience in Asia.

Required profile

Experience

Spoken language(s):
English
Check out the description to know which languages are mandatory.

Hard Skills

Social Media ManagementCustomer Acquisition ManagementCustomer EngagementBrand ManagementCommunity DevelopmentMarket AnalysisIndustrial Design

Other Skills

  • Collaboration
  • Social Skills
  • Communication
  • Problem Solving
Are you interested?

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