Paid Media Manager

This is a remote position.

The agency takes pride in fostering a culture rooted in mentorship, continuous learning, and an owner mentality that empowers team members to embrace new challenges and pursue ongoing improvement.

The Paid Media Manager will be responsible for designing and executing paid media strategies that go beyond driving clicks—they generate qualified pipeline and revenue for B2B SaaS companies. Paid media in this agency is not siloed but integrated into a broader demand generation strategy. This role requires someone who can assess a B2B SaaS company’s stage, go-to-market motion (PLG, SLG, or MLG), product maturity, and market position (maker vs. shaker), and determine the most effective channel mix to achieve results. Sometimes that includes paid channels—other times, it does not. The ideal candidate is focused on choosing the right tool for the job, not just defaulting to paid campaigns.

The Paid Media Manager will take ownership of both execution and leadership: managing client engagements directly, guiding the professional growth of team members, and refining the agency’s paid media strategies and playbooks. Proficiency in platforms like Google Ads, LinkedIn Ads, and Meta is essential, along with the curiosity and agility to test and iterate on emerging channels.

The right candidate is a lifelong learner who actively stays ahead of digital trends, platform updates, and best practices—and brings their team along for the ride.

• Owns and evolves the Paid Media function, ensuring all ad spend contributes to real business outcomes.
  
• Designs paid channel strategies customized to each client’s maturity, growth model, budget, and market position.
  
• Maintains and enhances the agency’s Paid Media Playbook, including frameworks, checklists, and training materials.
  
• Trains team members in both tactical execution and demand generation fundamentals—tying paid efforts directly to pipeline and revenue.
  
• Acts as a strategic consultant, helping clients understand the rationale behind each campaign and media choice.
  
• Evaluates alternative growth channels (e.g., organic, partnerships, outbound, referrals, industry publications) when appropriate, and collaborates cross-functionally on integrated campaigns.
  
• Recruits and mentors a proactive, data-driven, performance-focused team of Paid Media Specialists.
  
• Keeps the team informed on platform updates, emerging tools, audience trends, AI advancements, and shifts in buyer behavior.
  

Paid Media Execution

• Launches and manages campaigns across platforms such as Google Ads, LinkedIn, Meta, Gartner, and other B2B-relevant channels.
  
• Develops creative testing frameworks and writes ad copy tailored to specific personas and buyer journey stages.
  
• Performs daily and weekly optimizations including bid adjustments, budget allocation, ad testing, landing page alignment, and negative keyword refinements.
  
• Conducts thorough account audits and competitive analysis to guide strategic decisions.
  
• Uses tools like GA4, HubSpot, and native platform dashboards to monitor performance and uncover growth opportunities.
  
• Partners with creative, content, and web teams to deliver cohesive and high-converting ad experiences.
  
• Supports attribution tracking, creates custom performance reports, and conducts post-mortem analyses.
  

Performance & Optimization

• Tracks and evaluates KPIs (e.g., MQLs, CAC, conversion rates, pipeline contribution) across channels to inform strategic shifts.
  
• Runs A/B tests on copy, creatives, targeting, and landing pages to continuously improve campaign outcomes.
  
• Leads performance discussions with clients, offering insights, managing expectations, and recommending strategic pivots when necessary.
  

How This Role Spends Time

• Team Management & Development (40%)Coaches Paid Media Specialists, elevates executional quality, builds scalable systems and playbooks, and trains the team to grow into full-stack demand generation strategists.
  
• Cross-Functional Collaboration & Oversight (20%)Works closely with internal teams—including SEO/Content, ABM, Creative, Web Development, and Fractional CMOs—to ensure every engagement aligns with client goals and meets performance expectations.
  
• Client Strategy & Execution (40%)Leads paid media engagements for clients, including developing demand generation channel strategies, launching and optimizing campaigns, and reporting on performance metrics.
  
  

Requirements

• 5+ years of experience managing paid media teams, with a strong track record in B2B SaaS environments.
  
• Proven success executing performance-driven campaigns across Google, LinkedIn, and Meta, especially in technical or highly competitive markets.
  
• A strategic thinker who understands the intricacies of go-to-market models (PLG, SLG, MLG) and adapts channel strategies accordingly.
  
• Strong communicator with experience leading client relationships, simplifying complex topics, and building trust.
  
• Demonstrated ability to coach and lead high-performing teams, establish high standards, and scale impact through mentorship and process improvement.
  
• Deep understanding of the broader demand generation landscape and a willingness to look beyond paid media when a different channel is a better fit.
  
• Advanced proficiency with analytics tools like Google Analytics 4 and HubSpot, as well as A/B testing, attribution modeling, and campaign measurement.
  
• Mastery of paid media tactics including audience segmentation, keyword strategy, copywriting, conversion rate optimization (CRO), retargeting, and platform-level optimizations.
  
• A lifelong learner who tracks platform changes, industry trends, and new tools—and ensures the team stays ahead of the curve.
  
• An entrepreneurial mindset, systems thinker, and builder who can execute with both speed and precision.
  

• Experience with account-based marketing (ABM) campaigns, intent data platforms (e.g., Bombora, 6sense), and third-party targeting tools.
  
• Ability to build hyper-personalized audience segments for precise campaign targeting.
  
• Familiarity with brand marketing, creative strategy, and combining performance goals with compelling storytelling.
  
• Experience using emerging B2B platforms like Reddit Ads, YouTube Ads, or programmatic advertising.
  
• Hands-on experience with CRO tools such as Hotjar, Microsoft Clarity, or Google Optimize.
  

Benefits

• $4,000-$4,750/monthly
  
• 100% Remote anywhere in Latam.