Marketing Specialist - LATAM (Internal Only)

Role: Marketing Specialist

Location: LATAM

Job type: Full time – remote

Why QS?

At QS, our culture fosters a flexible working environment that encourages our employees to own their career whilst personally and professionally thriving. We collaborate, respect, and support each other – and as a company, our values underpin these.

Our mission is to empower motivated people around the world to fulfil their potential through higher education, and to ensure everyone has the same opportunity to achieve that potential. We celebrate the diversity of our teams and believe through sharing our experiences we can learn from one another and become stronger together, which enables us to achieve our goal.

At QS, you’ll be responsible for implementing real change in the international higher education landscape, full of exciting and interesting challenges where you can drive positive impact across the business.

In October 2023 we were thrilled to be included in Newsweek’s Top 100 Most Loved Workplaces® in the UK list which is compiled using employee sentiment and satisfaction data. 

Using insights from more than two million employees in organisations with 50 to 100,000 members of staff, the list recognises workplaces where employees feel most respected and appreciated.

The role

We are seeking a highly skilled and dynamic Marketing Specialist to join our global Student Recruitment team for the Latin American region. This exciting role will have the responsibility of leading and managing all candidate marketing campaigns in the assigned countries: Brazil and Portugal.

To excel in this you will be a strategic and creative marketing professional with a solid background in brand awareness, content strategy, and digital communications. You will be familiar with the latest trends and tools across social media, audience insights, and content marketing, and you’ll use this knowledge to drive impactful campaigns.

Role responsibilities

•    Contribute to regional marketing strategy, budget structuring and planning for candidate marketing activities across the region.
•    Planning and delivering cross-channel marketing campaigns in line with the candidate marketing objectives in Brazil, Portugal and Latin America as requested.
•    Building strategic alliances with key media stakeholders and partners in the region to increase brand visibility of QS portfolio products.
•    Ownership and continuous improvement of cost per acquisition and ROI on marketing spend.
•    Crafting digital and print campaign assets and overseeing paid, email, social media, content and all other candidate marketing campaigns.
•    Running and managing internal and external email marketing campaigns, analysing, and improving email marketing performance as well as running A/B tests.
•    Managing event landing pages, confirmation pages and performance. Implementing SEO strategy for boosting landing pages performance.
•    Collaborating with the design & content team to create compelling marketing copy & creatives to attract local candidates.
•    Working with the social media manager to build a social media strategy for Brazil, Portugal and Latin America that complements the wider activities of the business.
•    Analysing competitive landscape, student recruitment trends and preparing/executing strategic marketing plans.
•    Finding new opportunities for marketing engagement within the region.
•    Collaborating with regional team members to work on their target markets - providing review, and guidance on best interest to candidates and client.
•    Delivering on assigned event targets within the specified budgets.
•    Managing relationships with existing media partners and nurture relationships with businesses that could potentially collaborate with us on events and research projects.
•    Any other duties within the scope and purpose of the role. 

Key skills and experience

•    Bachelor’s degree or master’s degree or related qualification in marketing.
•    Excellent spoken and written communications skills in English and Portuguese.
•    Knowledge and experience of events and B2C marketing within the higher education sector.
•    Previous marketing experience focused on digital, content, email & social media marketing. As well as SEO, Microsoft 365 products and services, paid media,
•    Experienced in writing creative, blogs or other copy in native English and Portuguese.
•    A good understanding of youth and adult consumer culture within the higher education industry in Brazil and Portugal.
•    Experience working with HubSpot, Canva, Adobe, Zoom and other CRM and marketing tools.
•    Creative, passionate, positive, innovative and with the ability to take initiative and multi-task.
•    Open to travel as needed during the events – approx.. 10% travel component. 

So, who are we and what do we do?

QS is the world’s leading provider of services, analytics, insights, and intelligence to the global higher education sector - supporting university excellence across the world. Our student recruitment and enrolment solutions enable universities and business schools to connect with talented individuals seeking to further their academic progress and career development. Our portfolio of professional services includes consultancy, student mobility and academic partnerships management, and branding solutions. We publish highly visible and influential rankings of international universities, including the QS World University Rankings® which reaches a global audience of hundreds of millions of people.

Founded in 1990, our activities span across 50 countries, working with over 2000 of the world’s leading higher education institutions and over 12,000 employers.

 
Headquartered in London, QS has over 750 employees globally with offices in Australia, Malaysia, India, Romania, Singapore, France, Germany, and the USA. QS keeps growing organically, through acquisition and by recruiting top talent across key regions.

We take investing in our people very seriously.

Outside of the standard benefits we also offer resources to allow professional growth and wellness initiatives to nurture a healthy mindset:

• Free subscription to the Calm App – the #1 app for sleep, meditation, and relaxation
• A focus on welfare which is led by our global wellness team, with mental health first aiders globally
• Access to a variety of diversity and inclusion initiatives and groups
• Strong recognition and reward programs – including a peer-to-peer recognition platform, quarterly and annual QS Applaud Awards, Connect with your Career annual PD event
• Support for volunteering and study leave
• Free subscription to LinkedIn learning – with over 5000 courses and programmes at your fingertips
• Options to join our outstanding global Mentorship programme     

Like what you’ve heard? Great, apply now!

As a candidate, we know the application and interview process can be daunting and so it’s important that you have a great experience with us. Our dedicated Talent Team will work hard to ensure you are fully informed at all stages and you are really excited by this opportunity to do meaningful work in the education space. 

Equal opportunities 

QS Quacquarelli Symonds is proud to be a fair and equal organisation where everyone has the same opportunity to achieve their full potential, irrespective of their background or personal attributes. We celebrate our diversity and believe through sharing our experiences we can learn from one another, be stronger together, and enable our business to thrive.