VP, Measurement Product & Insights

Universal Ads, a part of Comcast, enables any brand, of any size, to seamlessly make and buy commercials across premium video reaching new qualified audiences at scale. Universal Ads combines premium and brand-safe video content directly from the most influential media companies with the ease and familiarity of social ad buying. It is your one-stop shop for high-quality video ads delivering performance and unmatched scale.

Job Summary

About Universal Ads
Universal Ads, a Comcast company, empowers brands of all sizes to seamlessly create and purchase premium video advertising across Connected TV (CTV) platforms. By combining the reach and safety of television with the precision of digital advertising, we offer a unified solution for high-quality video ads that deliver performance and scale.
Role Overview
We are seeking a VP, Measurement Product & Insights to lead the strategy, development, and execution of Universal Ads' Measurement & Insights capabilities. This is a senior, high-impact leadership role overseeing both the Product and Marketing Science teams, with a critical mandate to develop industry-leading solutions in incrementality, attribution, insights, and third-party measurement integrations. This leader will play a foundational role in defining how performance is measured across CTV campaigns—bridging the best of digital measurement practices with the unique nuances of the evolving CTV ecosystem.

Job Description

Core Responsibilities

• Define and drive the product strategy for CTV-first measurement solutions, including full-funnel performance tracking, audience impact, and advanced attribution.
• Collaborate with engineering, data science, ad operations, and external partners to build scalable, privacy-forward measurement tools across the ad lifecycle.
• Implement modern solutions for incrementality testing, geo-lift, MMM, MTA, and clean room integrations, customized for the CTV environment.
• Recruit, lead, and mentor a high-performing team of product managers and marketing scientists to deliver measurable outcomes.
• Partner with sales, marketing, and customer success teams to ensure measurement solutions meet the evolving needs of performance and brand advertisers.
• Stay ahead of trends in CTV ad tech and measurement to proactively identify growth opportunities and shape Universal Ads' competitive positioning.
• Represent Universal Ads in client discussions, partner engagements, and industry events—establishing thought leadership in CTV measurement.

Employees at all levels are expected to:

• Understand our Operating Principles; make them the guidelines for how you do your job.
• Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
• Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
• Win as a team - make big things happen by working together and being open to new ideas.
• Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
• Drive results and growth.
• Respect and promote inclusion & diversity.
• Do what's right for each other, our customers, investors and our communities.

Disclaimer:

• This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

Skills

Cross-Functional Leadership, Data Compliance, Digital Advertising, Identity Resolution

Compensation

Primary Location Pay Range: $267,835.98 - $401,753.97

Comcast intends to offer the selected candidate base pay dependent on job-related, non-discriminatory factors such as experience. Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work.    Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus.  Additionally, Comcast provides best-in-class Benefits to eligible employees.  We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most.  That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality – to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.

The application window is 30 days from the date job is posted, unless the number of applicants requires it to close sooner or later.

Education

Bachelor's Degree

While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.

Certifications (if applicable)

Relevant Work Experience

15 Years +

Comcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law. Comcast will consider for employment applicants with arrest or conviction records in accordance with the requirements of applicable law, including the San Francisco Fair Chance Ordinance, the Los Angeles Fair Chance Initiative for Hiring Ordinance, the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Please note that federal state, or local laws and regulations may restrict or prohibit Comcast from hiring individuals convicted of certain crimes. Additionally, an applicant’s criminal history may have a direct, adverse, and negative relationship on the job duties of this position, which may result in the withdrawal of a conditional offer of employment.