Offer summary

Qualifications:

5–10 years of experience in growth marketing, demand generation, or performance marketing., Proven success in scaling demand generation for SMB or long-tail audiences., Strong skills in Google Ads, Meta, YouTube, SEO, and funnel conversion., Experience managing a marketing team and collaborating with product and sales teams..

Key responsibilities:

Own and scale HitPay’s digital merchant acquisition engine.

Lead the existing marketing team and execute end-to-end digital acquisition strategies.

Launch performance campaigns across key channels and drive improvements in customer acquisition cost (CAC).

Build and manage campaign performance dashboards to align with company growth goals.

Job description

Location: Preferred onsite in San Francisco | Remote U.S. acceptable

Seniority: 5–10 years experience

Start Date: Immediate or within 4–6 weeks

Reports to: Founding team (CEO)

Team: Will lead the existing marketing team

Overview

We are hiring a Marketing & Demand Generation Lead to own and scale HitPay’s digital merchant acquisition engine. This is a high-impact, strategic, and execution-driven role focused on generating qualified sign-ups from SMBs and mid-sized businesses across Southeast Asia.

The ideal candidate has experience scaling demand generation for long-tail and SMB-focused digital platforms, and is comfortable both building campaigns hands-on and leading a small team.

Target Profile

5–10 years in growth marketing, demand generation, or performance marketing
Experience leading end-to-end digital acquisition: strategy, execution, and optimization
Proven success with SMB or long-tail audience acquisition (SaaS, fintech, marketplace, etc.)
Strong with Google Ads, Meta, YouTube, retargeting, landing pages, SEO, and funnel conversion
Experience managing a marketing team and collaborating cross-functionally with product and sales
Comfortable with daily 4–6 hour Asia timezone overlap (especially if remote)

Top Traits to Look For

Strategic thinker with execution muscle — willing to get hands-on
Track record of delivering high ROI campaigns and driving efficient CAC
Strong analytical orientation — data-led but creative
Experience with funnel ownership (from acquisition through conversion and activation)
Bonus: Experience in cross-border, regulated, or fintech industries

First 90 Days Goals