Product Marketing Manager

About OnePay

OnePay is a consumer financial services app with an exceedingly simple mission: to help people achieve financial progress.

Tens of millions of Americans today are unbanked or underbanked, meaning they don’t have enough money in savings to cover a minor emergency. They pay too much in fees, don’t have access to credit at affordable rates, and have little ability to grow their wealth. OnePay’s vision is to create a single app for consumers to save, spend, borrow, and grow their money, bringing our mission to life with simple and accessible banking, credit, and payments products that deliver a best-in-class experience to millions of customers. Our products include:

• Checking and high-yield savings accounts

• Domestic and international peer-to-peer payments

• Credit Builder and credit score monitoring

• Digital wallet / contactless payment solutions

• Buy-now-pay-later installment loans at Walmart

Why do we have a right to win? We have the backing of Walmart (a Fortune 1) and Ribbit Capital (a preeminent fintech investor), are deeply embedded with the distribution of the world’s largest omnichannel retailer, and have an industry-leading multi-product value proposition — all in addition to having some of the best people and talent in the industry.

There’s never been a better time to build a category-defining business and there has rarely been a team better positioned for the opportunity. Join us!

The Role

We’re looking for a customer-obsessed Product Marketing Manager to join our growing team and lead engagement marketing for the OnePay Card (credit card). In this role, you’ll own the development and execution of full-funnel marketing strategies that drive activation, usage, and retention through a cross-channel mix of email, push, in-app comm’s, and more. You’ll own the strategy and execution of our engagement programs, champion a test-and-learn mindset, and collaborate closely with Product and Analytics to scale a best-in-class cardholder experience. This is an opportunity to shape how we communicate with millions of customers, from their very first swipe to long-term product loyalty!

What You'll Do

• Design and optimize omnichannel lifecycle marketing campaigns. 

• Drive customer activation, engagement, retention, referrals, and cross-sell efforts.

• Own the engagement marketing roadmap, prioritizing initiatives based on customer impact, business goals, and data insights.

• Lead A/B testing strategies to optimize content, offers, timing/cadence, and audience segmentation.

• Develop tight cross-functional partnerships with Product, Analytics, Creative, Marketing Ops, and Legal.

• Work with Analytics to monitor performance and uncover insights, turning data into action across product and marketing strategies.

• Deeply understand the customer journey and identify friction points and opportunities for value reinforcement.

• Own the content and messaging strategies across lifecycle stages, aligning to brand voice and business objectives.

• Track and report on KPIs and campaign effectiveness, regularly sharing performance updates and next-step recommendations.

What You Bring

• 5+ years of experience in lifecycle and/or product marketing, ideally in finance, fintech, or financial services.

• Hands-on experience with CRM and marketing automation platforms (e.g., Braze, Iterable, Salesforce Marketing Cloud).

• Strong understanding of audience segmentation, personalization, and behavioral targeting.

• Proven experience developing and executing A/B tests, experiments, and iteration roadmaps.

• Excellent cross-functional collaboration skills; you’ve worked closely with Product, Analytics, Design, Legal, and Ops teams.

• Ability to think both strategically and tactically, comfortable owning big ideas and rolling up your sleeves to execute.

• Ability to operate in the gray. You're comfortable navigating ambiguity, making informed decisions without perfect information, and adapting quickly as strategies evolve. 

• Structure to open-ended problems and thrive in fast-paced environments where priorities shift and clarity must often be created, not found.

• A bias for action, a growth mindset, and a deep passion for improving the customer experience

• Experience with reporting tools (e.g., Databricks, Tableau, Amplitude) and translating data into recommendations

Standard Interview Process

• Initial Interview with Talent Partner

• Technical or Hiring Manager Interview

• Team Interview

• Executive Interview

• Offer!

Equal Employment Opportunity

To build technology and products that are used and loved by people and solve real-world problems, we need to build a team with many different perspectives and experiences. We are an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We encourage candidates from all backgrounds to apply. Applicants in need of special assistance or accommodation during the interview process or in accessing our website may contact us at talent@onepay.com.