Growth Marketing Manager

About the Role

We are searching for a Growth Marketing Manager to accelerate Tebra’s demand generation through innovative strategies and execution. This role will focus on optimizing conversion rates across paid media microsites, landing pages, email campaigns, and more. This role will also develop and manage advanced chat strategies leveraging our vendor’s suite of tools.  Through data and experimentation, you will uncover opportunities to enhance user experiences, drive demand, and increase conversions.

As a key collaborator, you will partner with cross-functional teams such as sales, growth operations, and digital marketing to ensure seamless execution and alignment on business objectives. This role is central to Tebra's overall success, combining strategic thinking, technical expertise, and creative problem-solving.

Your Area of Focus

• Strategic Testing & Optimization:
  • Design and execute A/B testing campaigns across get.tebra.com, landing pages, and email campaigns.
  • Identify testing opportunities within campaign workflows in collaboration with the demand generation team.
  • Develop optimization strategies for layouts, content, modules, CTAs, and functionality to improve conversions on landing pages and via email.
• Data Analysis & Insights:
  • Measure statistical significance and incremental impact of tests using tools such as Salesforce, Google Analytics, and VWO.
  • Communicate data-driven insights to stakeholders across growth operations, marketing programs, content, and creative teams.
• Channel-Specific Focus:
  • Create and refine high-impact landing pages for paid advertising.
  • Collaborate with the database marketing team to improve email campaign performance through CRO strategies.
  • Contribute to campaign-level testing on paid channels (Paid Search, Paid Social, PPL, etc..) to optimize prospect journeys and maximize ROI.
• Roadmap Ownership:
  • Build and manage quarterly experimentation roadmaps for CRO initiatives, aligning with team objectives and growth goals.
• Chat Strategy Execution:
  • Develop, implement, and optimize chat experiences for website visitors, leveraging AI-driven bots and custom chat flows.
  • Train and manage AI chatbots, tailoring their performance to enhance customer engagement and demand generation.
  • Strategically place chat experiences across web properties to maximize engagement and conversions.
•  Performance Monitoring:
  • Regularly analyze chat performance metrics, iterating strategies to improve interaction quality, response accuracy, and lead qualification.
  • Collaborate with sales and marketing teams to align chat strategies with broader acquisition and engagement goals.
•  Chat Vendor Management:
  • Lead the partnership with Qualified, ensuring effective use of their tool offerings (e.g., chatbots, conversation routing, and real-time visitor insights).
  • Stay updated on Qualified’s latest features and best practices to incorporate into Tebra’s chat strategy.
  • Serve as the primary contact for Qualified, ensuring seamless tool integration and vendor communication.

Your Professional Qualifications

• 4+ years of experience in conversion rate optimization and chat strategy development, ideally in a B2B marketing environment.
• Proven expertise in CRO across paid media microsites, landing pages, and email campaigns, with strong A/B testing and multivariate testing skills.
• Familiarity with Qualified’s (or similar chat vendor’s) suite of tools and expertise in managing chat vendor relationships.
• Strong knowledge of landing page builders and CMS systems (e.g., WordPress).
• Working knowledge of paid media strategies and email marketing optimization.
• Skilled in data analysis and tools like Salesforce, Marketo, Google Analytics, and VWO.
• Ability to communicate data insights effectively to cross-functional teams and leadership.
• Familiarity with HTML/CSS/JS and platforms like Marketo and Salesforce is a plus.

About Tebra

Kareo and PatientPop have joined forces to become Tebra, the digital backbone for practice well-being. While our teams are still supporting both products, our new hires and current employees are now united as Team Tebra. 

Tebra aims to unlock better healthcare by helping independent practices bring modernized care to patients everywhere. Well over 100,000 providers trust Tebra to elevate their patient experience, and help them grow their practice. At Tebra, we’re building the future of well-being together. That shared vision for tomorrow begins with compassion and humanity today.

Our Values

Start with the Customer 

We get to know our customers - and their patients - and look at the world through their lens.

Keep It Simple

Healthcare is too complex. We aim to simplify it for everyone.

Stay Entrepreneurial 

We reject the status quo and solve problems with creativity, perseverance, and a bias to action.

Better Together

We are diverse, humble, and collaborative. We put the team first and win together.

Celebrate Success

Life is short and joy is underrated. We take time to have fun and celebrate success.

Perks & Benefits 

In addition to our healthcare benefits, we also offer amazing perks! Need work from home basics? We offer a discount through Dell! We also offer a number of resources to help you keep your mind and body healthy. Check out obe Fitness or Gympass for a great workout, or LifeWorks Employee Assistance Program to find mental health resources, along with other resources for everyday occurrences.

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