GenAI Senior Writer

Role: GenAI Senior Writer 

Location: South Africa (Remote)

About the role:  

Awareness of GenAI technology has exploded over the last 12 months - and with it a whole new world has opened up for creators in advertising. We are developing tools that empower creators to do magical work for brands, and we want to ensure we take a leadership position in the quality and impact of GenAI advertising. 

We're looking for a GenAI Copywriter to craft high-quality, high-performing ad copy for both enterprise clients and small businesses using the Pencil platform. As a GenAI Copywriter, you'll need to stay on top of the latest GenAI models, using them to generate impactful, conversion-driving copy that resonates with target audiences. 

This role involves more than just writing copy—it's about mastering the tools and technology that allow you to create copy with speed and precision. Clients expect quick results and measurable impact, so using data-driven insights and efficient workflows will be key to delivering success. 

To thrive in this role, you should have experience with GenAI tools and a strong understanding of how they can enhance the creative process in advertising. You should be ready to tackle challenges with optimism and drive, positioning yourself as a leader in the evolving GenAI landscape. Your work will not only deliver real results for our clients but also push the boundaries of what's possible in AI-driven advertising. 

What you will be doing:  

• Collaborate with GenAI Creators and team members to brainstorm, refine, and iterate on ideas and copy to showcase GenAI capabilities. 

• Experiment with new creative techniques to push the limits of AI-generated copy and improve quality. 

• Communicate with clients via chat or video calls to address their needs and incorporate feedback into final deliverables. 

• Work with the GenAI Creator team to establish and share a transparent GenAI delivery process with clients, including steps, prompts, and time management. 

• Partner with the Training team to explore and share new GenAI techniques, helping the wider team produce high-quality creative outputs. 

• Collaborate with Product & Engineering teams to test new GenAI features and provide feedback for platform improvements. 

•  Quality and client satisfaction of GenAI deliverables. 

•  Rate of delivery of client briefs, typically 1 brief per 1-2 days 

• Creation of knowledge and expertise in use of GenAI and sharing of this knowledge with other creatives 

What you need to be great in this role:  

• 5 years’ experience in advertising creative development 

• Experience with GenAI tools such as Pencil, ChatGPT, Gemini, Claude etc. 

• Experience with GenAI techniques such as model selection & prompting 

• Any experience using GenAI to deliver real-world advertising creative 

• Good personal communication and management skills 

• Preference for candidates who have prior agency experience 

• Strong written English skills, allowing you to communicate effectively with clients and team 

• Access to a reliable computer with an internet connection exceeding 40 Mbps 

• A collaborative and team-oriented attitude with optimism about the role of GenAI in creativity