We go where others won’t, taking on some of the biggest public health challenges to protect and enhance millions of lives, and create a better, more secure world. Here, you will join passionate professionals who advance their scientific, technical and professional skills to develop products designed-to protect and enhance life.
JOB SUMMARY
We are looking for an experienced and strategic Senior Manager, Consumer Marketing, to lead and scale our marketing initiatives across over-the-counter (OTC) retail and B2B channels. This position will be pivotal in driving brand awareness, product adoption, and commercial growth by developing integrated campaigns that reach consumers through retail/e-commerce and organizations purchasing our products to protect their employees and customers.
This position requires strong cross-functional leadership, a deep understanding of omnichannel marketing, and a proven ability to connect customer needs with business objectives.
ESSENTIAL FUNCTIONS
Reasonable accommodations will be made to enable individuals with disabilities to perform the essential functions.
Retail & E-Commerce Marketing
• Lead the development of national and regional OTC marketing strategies across major retail and online channels (e.g., CVS, Walgreens, Amazon, Walmart).
• Oversee in-store promotions, e-commerce optimization, digital advertising, and conversion-focused campaigns.
• Drive the execution of high-impact retail programs in partnership with sales and shopper marketing teams.
B2B Marketing
• Develop and own the B2B marketing strategy targeting businesses, institutions, and organizations purchasing for workplace and customer safety.
• Create scalable programs and sales enablement tools that support customer acquisition and retention across sectors like education, hospitality, corporate, and transit.
• Partner closely with the B2B sales team on lead generation, messaging, and co-branded campaign materials.
Integrated Campaign Development
• Build and manage cross-channel consumer marketing campaigns that blend traditional and digital tactics, including paid media, content marketing, social, email, and PR.
• Ensure all messaging is aligned with brand strategy, audience insights, and FDA guidelines for OTC healthcare products.
Team & Cross-Functional Leadership
• Manage agency partners to ensure high-quality campaign execution and project delivery.
• Collaborate with internal stakeholders including Sales, , Regulatory, Commercial Operations, Medical Affairs, and Supply Chain to align marketing plans with business operations.
Analytics, Reporting & Optimization
• Set and monitor KPIs such as sales lift, market share, digital engagement, CAC, and ROI.
• Use performance insights and customer data to refine strategies and improve marketing effectiveness across both retail and B2B efforts.
The above statements are intended to describe the nature of work performed by those in this job and are not an exhaustive list of all duties. Nothing in this job description restricts management’s right to assign or reassign duties and responsibilities to this job at any time which reflects management’s assignment of essential functions.
MINIMUM EDUCATION, EXPERIENCE, SKILLS
• Bachelor’s degree in Marketing, Business, or related field (MBA strongly preferred)
• 7+ years of progressive experience in consumer marketing, with significant experience in OTC pharmaceuticals, health & wellness, or CPG
• Demonstrated leadership in both retail/e-commerce and B2B marketing environments
• Strong understanding of U.S. regulatory compliance related to healthcare marketing (e.g., FDA guidelines for OTC products)
• Experience marketing safety or health protection products to business or institutional clients
• Knowledge of distributor or procurement channels in workplace wellness/safety and retail
• Familiarity with marketing platforms like Salesforce and Power BI
• Proven track record of driving measurable business results through integrated, data-informed marketing
• Excellent leadership, project management, and cross-functional collaboration skills
• Ability to handle and lead multiple projects simultaneously, while meeting deadlines in a fast-paced environment
• Self-starter and independent performer
• Proven ability to communicate professionally in a corporate environment
• Quickly assess critical situations and identify issue resolution
# LI-Remote
U.S. Base Pay Ranges and Benefits Information
The estimated annual base salary as a new hire for this position ranges from $136,000 to $164,500. Individual base pay depends on various factors such as applicant’s education, experience, skills, and abilities, as well as internal equity and alignment with market data. The salary may also be adjusted based on applicant’s geographic location. Certain roles are eligible for additional incentive compensation, including merit increases, annual bonus, [and/or long-term incentives in the form of stock options.]
Additionally, Emergent offers a comprehensive benefits package*. Information regarding additional benefits can be found here: https://www.emergentbiosolutions.com/careers/life-at-emergent
(*Eligibility for benefits is governed by the applicable plan documents and policies).
If you are selected for an interview, please feel welcome to speak to a Human Resources Partner about our compensation philosophy and available benefits.
There are physical/mental demands and work environment characteristics that must be met by an individual to successfully perform the essential functions of the job. This information is available upon request from the candidate.
Reasonable accommodations may be made to enable individuals with disabilities to perform all essential functions.
Emergent BioSolutions is an Equal Opportunity/Affirmative Action Employer and values the diversity of our workforce. Emergent does not discriminate on the basis of race, color, creed, religion, sex or gender (including pregnancy, childbirth, and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, age, national origin, ancestry, citizenship status, marital status, physical or mental disability, military service or veteran status, genetic information or any other characteristics protected by applicable federal, state or local law.
Information submitted will be used by Emergent BioSolutions for activities related to your prospective employment. Emergent BioSolutions respects your privacy and any use of the information submitted will be subject to the terms of our Privacy Policy .
Emergent BioSolutions does not accept non-solicited resumes or candidate submittals from search/recruiting agencies not already on Emergent BioSolutions’ approved agency list. Unsolicited resumes or candidate information submitted to Emergent BioSolutions by search/recruiting agencies not already on Emergent BioSolutions’ approved agency list shall become the property of Emergent BioSolutions and if the candidate is subsequently hired by Emergent BioSolutions, Emergent BioSolutions shall not owe any fee to the submitting agency.
