Digital Marketing Manager, Member Acquisition and Engagement

As part of the Growth Marketing team at Included Health, you’ll help shape and execute strategies that drive member acquisition, activation, engagement, and retention across a wide range of audiences. You’ll lead the strategy, creation, optimization, and execution of multi-channel lifecycle campaigns that ensure members get the care they need and see meaningful value from Included Health.

This is a strategic, hands-on role that blends creativity, marketing rigor, and technical curiosity. You’ll drive top, mid, and bottom-funnel efforts across email, SMS, direct mail, and emerging channels—collaborating closely with cross-functional partners in Content, Creative, Product, Data, and our Salesforce Marketing Cloud team. You’ll have the support of strong collaborators and leadership guidance, while also being empowered to take ownership of programs and continually evolve how we engage with millions of members each year.

The United States new hire base salary target ranges for this full-time position are:

Zone A: $85,320 - $110,910 + equity + benefits  

Zone B: $93,852 - $122,001 + equity + benefits  

Zone C: $102,384 - $133,092 + equity + benefits  

Zone D: $110,916 - $144,183 + equity + benefits  

This range reflects the minimum and maximum target for new hire salaries for candidates based on their respective Zone. Below is additional information on Included Health's commitment to maintaining transparent and equitable compensation practices across our distinct geographic zones.

Starting base salary for the successful candidate will depend on several job-related factors, unique to each candidate, which may include, but not limited to, education; training; skill set; years and depth of experience; certifications and licensure; business needs; internal peer equity; organizational considerations; and alignment with geographic and market data. Compensation structures and ranges are tailored to each zone's unique market conditions to ensure that all employees receive fair and competitive compensation based on their roles and locations. Your Recruiter can share details of your geographic alignment upon inquiry.

In addition to receiving a competitive base salary, the compensation package may include, depending on the role, the following: 

Remote-first culture

401(k) savings plan through Fidelity

Comprehensive medical, vision, and dental coverage through multiple medical plan options (including disability insurance)

Full suite of Included Health telemedicine (e.g. behavioral health, urgent care, etc.) and health care navigation products and services offered at no cost for employees and dependents 

Generous Paid Time Off ("PTO") and Discretionary Time Off (“DTO")

12 weeks of 100% Paid Parental leave

Family Building Benefit with fertility coverage and up to $25,000 for Surrogacy & Adoption financial assistance

Compassionate Leave (paid leave for employees who experience a failed pregnancy, surrogacy, adoption or fertility treatment) 

11 Holidays Paid with one Floating Paid Holiday

Work-From-Home reimbursement to support team collaboration and effective home office work 

24 hours of Paid Volunteer Time Off (“VTO”) Per Year to Volunteer with Charitable Organizations

Included Health is a new kind of healthcare company, delivering integrated virtual care and navigation. We’re on a mission to raise the standard of healthcare for everyone. We break down barriers to provide high-quality care for every person in every community — no matter where they are in their health journey or what type of care they need, from acute to chronic, behavioral to physical. We offer our members care guidance, advocacy, and access to personalized virtual and in-person care for everyday and urgent care, primary care, behavioral health, and specialty care. It’s all included. Learn more at includedhealth.com.