Offer summary

Qualifications:

2–7 years of experience managing paid search campaigns in an agency or in-house environment., Proficiency with Google Ads, Bing Ads, and Google Analytics., Strong analytical skills with the ability to translate data into actionable strategies., Excellent written and verbal communication skills, with a collaborative and proactive mindset..

Key responsibilities:

Plan, launch, manage, and optimize paid search campaigns across various platforms.

Conduct keyword research and competitive analysis to inform campaign strategies.

Monitor and report on campaign performance metrics, providing actionable insights.

Collaborate with cross-functional teams and present campaign strategies to clients.

Job description

Paid Search Specialist/Strategist

Who we are:

Marketsmith Inc. is a women-owned, full-service marketing agency with a proven history of launching products that build successful brands. Our mission is to deliver real business impact for our clients through the applied use of omnichannel campaigns, high-performance creative, and end-to-end measurement. We launch challenger brands into champions and grow champion brands into legends.

Our unique culture aligns experienced professionals with hungry innovators to create a diverse environment built to drive new discoveries, efficient operations, and effective executions. The team operates under the vision of a highly respected CEO and leadership team who inspire teamwork, innovation, and the ability to make a difference. In our work-from-anywhere environment, location is not a barrier of entry for any Marketsmith employee. Marketsmith also stands for much more than just great marketing campaigns. The team values community over everything and is committed to establishing a more equitable future for underrepresented communities through educational workshops, knowledge sessions, employment opportunities, and philanthropic efforts.

What we offer:

Flexible Remote Work Setting: The Marketsmith Inc office is open for jobs that require that in-person support, but the team is predominantly working from home as we have fully transitioned to a work-from-anywhere in the United States model.

Marketsmith offers paid time off, Summer Fridays, and a robust benefits package that includes health, dental, accident, life, and critical care insurance; health and dependent flexible spending accounts; a 401(k). Marketsmith could be your new professional home

where your talents can truly shine!

We are proud to be an equal opportunity employer.

Who we need:

Overview:
We are seeking a results-driven Paid Search Specialist/Strategist with 2–7 years of experience to join our fast-paced marketing agency. The ideal candidate is passionate about paid media, data-driven optimization, and eager to leverage and learn AI-powered tools to maximize campaign performance. You will be responsible for developing, executing, and optimizing paid search strategies across multiple client accounts, collaborating with cross-functional teams, and staying ahead of digital marketing trends-including artificial intelligence in advertising.

Key Responsibilities:

Plan, launch, manage, and optimize paid search (PPC/SEM) campaigns across platforms such as Google Ads, Bing, and emerging channels.
Conduct in-depth keyword research, audience targeting, and competitive analysis to inform campaign strategies.
Write compelling ad copy and test creative variations to improve click-through and conversion rates.
Monitor, analyze, and report on campaign performance metrics (e.g., CTR, CPC, CPA, ROAS), providing actionable insights and recommendations.
Collaborate with account managers, digital strategists, and creative teams to deliver integrated marketing solutions.
Utilize and experiment with AI-driven tools for campaign automation, bid management, and data analysis to drive efficiency and innovation.
Stay current with industry trends, platform updates, and advancements in AI and machine learning as they relate to paid search marketing.
Present campaign strategies, results, and recommendations to clients and internal stakeholders in a clear, data-driven manner.
Mentor junior team members and contribute to knowledge sharing within the agency.

Qualifications and Requirements:

2–7 years’ hands-on experience managing paid search campaigns in an agency or in-house environment.
Proficiency with Google Ads, Bing Ads, Google Analytics, and related PPC platforms and tools.
Demonstrated experience with campaign optimization, A/B testing, and data analysis.
Familiarity with AI-powered advertising tools and a strong desire to learn and apply AI and automation for campaign improvement.
Strong analytical skills and the ability to translate data into actionable strategies.
Excellent written and verbal communication skills; ability to explain complex concepts to clients and team members.
Google Ads and/or Analytics certification is a plus.
Collaborative, proactive, and adaptable mindset with a passion for continuous learning and innovation.

Required profile