Offer summary

Qualifications:

Strong desire to grow into a technology sales career with ambition to progress into Account Executive or Account Management within 12–18 months., Excellent communication skills, both written and verbal, along with active listening abilities., Detail-oriented with strong research and organizational skills, and familiarity with Salesforce or other CRM systems preferred., High energy, resilience, and a creative approach to problem-solving..

Key responsibilities:

Build and manage a lead development pipeline, ensuring consistent outbound activity and follow-up on marketing-sourced leads.

Qualify leads based on defined regional and industry-specific criteria to ensure high-value opportunities enter the pipeline.

Collaborate with Marketing to execute targeted campaigns and maintain active engagement with leads through tailored follow-up communications.

Participate in trade shows and events, representing EROAD and presenting solutions via web-based or in-person meetings when required.

Job description

Location: San Francisco Bay Area

As an EROAD Sales Development Representative, you will bring tenacity, creativity, and commercial curiosity to help build a healthy pipeline of qualified opportunities. You’ll engage new prospects through a mix of outbound prospecting and marketing follow-up, with a focus on delivering real value from the first interaction. This is a high-impact, metrics-driven role ideal for individuals looking to launch or accelerate their career in SaaS and Enterprise sales.

What You’ll Do

Build and manage your lead development pipeline, ensuring consistent outbound activity and follow-up on marketing-sourced leads.
Generate engagement through a structured multi-channel approach (phone, LinkedIn, email, events), using data to improve channel effectiveness over time.
Conduct baseline research on targeted accounts to uncover decision-makers, compliance challenges, fleet structures, and other key buying signals.
Qualify leads based on defined regional and industry-specific criteria to ensure high-value opportunities enter the pipeline.
Create an outstanding first impression with prospects, providing a world-class experience that aligns with EROAD’s brand promise.
Understand each lead’s business needs and effectively communicate how EROAD's solutions solve real-world problems in safety, compliance, fleet efficiency, or emissions tracking.
Collaborate with Marketing to execute targeted campaigns aligned to fleet verticals (e.g. concrete, cold chain, waste) and strategic account goals.
Partner with Enterprise Sales Managers and Account Managers to fill pipeline, align messaging, and contribute to team quota achievement.
Maintain active engagement with leads through tailored follow-up communications that nurture interest and build urgency.
Create and optimise outbound sequences to increase conversion rates and reduce cycle times.
Maintain Salesforce hygiene — log all activity, track lead progression, and provide inputs for accurate pipeline forecasting.
Proactively learn EROAD’s solution portfolio, competitive landscape, and regulatory trends across our global markets.
Participate in trade shows and events (~10% travel), representing EROAD with professionalism and insight.
Present and demonstrate our solutions via web-based or in-person meetings when required.

What Success Looks Like

Monthly target of qualified meetings set (BANT or MEDDPIC qualification methodologies) and pipeline value influenced
Consistent conversion from MQLs to SQLs (target conversion rate defined by region)
Active contribution to strategic campaigns and vertical expansion
Positive feedback from Sales and Marketing stakeholders on collaboration and pipeline quality
Accurate, timely data entry and CRM hygiene

What We Look For

Strong desire to grow into a technology sales career; ambition to progress into Account Executive or Account Management within 12–18 months
High energy and resilience, with a creative approach to problem-solving
Proven ability to meet or exceed activity and lead generation targets
Ability to thrive in fast-paced, distributed, and cross-functional teams
Excellent communication skills — written, verbal, and active listening
Detail-oriented with strong research and organisational skills
Self-starter with a disciplined approach to time management and outbound sales process
Familiarity with Salesforce or other CRM systems preferred
Bonus: Experience in telematics, transportation tech, SaaS, or fleet operations
Bonus: Understanding of regional regulatory environments (e.g., NHVAS in Australia, DOT/FMCSA in the US, or local fleet compliance standards)

Why EROAD?

EROAD is a fast-growing technology company helping the world’s most complex fleets move smarter and safer. With a global presence across New Zealand, Australia, and North America, we combine best-in-class hardware, advanced SaaS analytics, and regulatory expertise to serve industries from transport to construction. We’re building a culture of excellence, and our SDRs are the front line of our growth.

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