Offer summary

Qualifications:

4+ years of experience managing paid media campaigns, specifically on Meta and Google Ads., Strong strategic thinking with a focus on scaling performance and efficiency metrics., Deep knowledge of audience segmentation and creative iteration in eCommerce marketing., Proficiency in performance metrics and tools like Google Analytics and eCommerce platforms..

Key responsibilities:

Develop and lead end-to-end paid media strategies across Meta and Google Ads.

Own campaign structure, budget allocation, audience segmentation, and creative testing.

Monitor performance daily and optimize for key metrics like ROAS and CPA.

Collaborate with creative and analytics teams to ensure cohesive campaign execution.

Job description

🏢 About the Role

We’re looking for a Senior Paid Media Strategist to lead paid acquisition efforts across Meta, Google, and other high-performing ad platforms for fast-scaling eCommerce brands.

In this fully remote role, you’ll own strategy, execution, and optimization across multiple client accounts—spanning Meta (Facebook/Instagram), Google Ads (Search, Shopping, YouTube), and potentially other emerging platforms. You’ll collaborate closely with creative, data, and client-facing teams to deliver performance-driven campaigns that consistently move the needle.

This is a high-impact opportunity for someone with 4+ years of experience running paid media campaigns at scale and a deep understanding of performance marketing in eCommerce.

🛠 What You’ll Do

Develop and lead end-to-end paid media strategies across Meta and Google Ads
Own campaign structure, budget allocation, audience segmentation, and creative testing
Monitor performance daily and optimize for ROAS, CPA, LTV, MER, and other key metrics
Conduct deep data analysis, generate actionable insights, and share findings with stakeholders
Guide media buyers or junior team members and ensure execution aligns with strategy
Stay ahead of trends across ad platforms, tracking technologies, and privacy updates
Partner with account managers, creative strategists, and analytics teams to ensure cohesive campaign execution

✅ What We’re Looking For

4+ years managing paid media campaigns (Meta and Google Ads a must) with proven results for eCommerce brands
Strong strategic thinking and ability to scale performance while controlling efficiency metrics
Deep knowledge of audience segmentation, funnel-based messaging, and creative iteration
Experience managing multiple accounts and scaling spend from 5 to 6+ figures/month
Fluent in performance metrics (ROAS, CPA, CTR, CVR, MER) and optimization levers
Proficiency in Google Analytics, attribution modeling, and eComm platforms like Shopify
Excellent communication and reporting skills in English

🌟 Bonus Points

Experience working at or with a U.S.-based marketing agency
Familiarity with Klaviyo, TikTok Ads, Pinterest Ads, or other performance platforms
Understanding of landing page CRO, post-click optimization, or funnel strategies
You've mentored or led junior media buyers

💰 What You’ll Get

💵 Competitive compensation based on experience and location
🕐 Flexible schedule and autonomy
🌍 100% remote (LATAM candidates only)
📈 Ownership of key accounts with budgets scaling to $500K+/mo
🧠 A seat at the table for creative and strategic decision-making

🔎 Why You Might Be a Fit

✅ You’ve managed multi-platform campaigns with a strong performance focus
✅ You’re analytical but creative—just as excited by a new hook as a new bid strategy
✅ You enjoy cross-functional collaboration with creative, CRO, and data teams
✅ You want to make a measurable impact and help eComm brands scale past $10M+

Required profile