Manager- Primary Market Research

Description

Position Summary: Managers combine best-in-class analytic skills with strong problem-solving and communication abilities to help clients solve strategic and tactical business problems. Managers are skilled at all aspects of project execution with the ability to prepare client-ready materials with limited oversight / guidance from project managers. They are expected to independently manage specific tasks / workstreams within projects and mentor junior team members. Managers may work on multiple projects simultaneously and lead a small team in each one of them.

Position Responsibilities: 

• Ensures development of a successful project / workstream plan after high level direction from the senior project lead with a clear understanding of project objectives

• Takes ownership of methodology instrument design for market research projects to address key objectives based on high level guidance provided by senior project team member

• Translates understanding of brand strategy and client needs & beliefs into likely hypotheses, and ensures analytical approach is effective in testing hypotheses to find most relevant insights

• Anticipates potential challenges in analysis and proactively works with team to figure out a mitigation strategy

• Demonstrates creative flexibility and innovation to modify design approach as necessary with more abstract client feedback or changing business project objectives

• Is able to use the prior experience to apply advanced statistical knowledge (CHAID, Choice modeling, Clustering, kNN, Regression etc.) to solve a business problem

• Ensures that team members are able to execute the analysis with right analytical approach and proper quality check guidelines

• Proactively creates good processes and automation set ups to increase the efficiency and quality of the deliverables

• Responsible for quality of entire team and all materials; double-checks all project materials and analysis provided from other team members

• Maintains focus on strategic implications of analytical insights, and effectively guides junior team member(s) to achieve necessary depth and breadth of insights

• Ensure client needs and preferences are incorporated into slide development; customizes report to audience and format of presentation when developing deliverables

• Guides development of new slide frameworks and visual templates that can present key data / insights powerfully

• Sends timely and thoughtful responses to client/leadership requests, questions, and needs

• Presents project findings & recommendations to clients in a compelling and engaging way (when appropriate based on client presentation preferences)

• Responsible for professional development, engagement and coaching of junior team members

• Teaches best practices to junior team members for structured written and verbal communication

• Demonstrates a desire and willingness to learn, and learns for all interactions and team members on a project/team

• Adapts working style as needed, developing strong collaboration and trust across team members

• Demonstrates good judgement across all interactions, and a respect for all team members internally and externally

Qualifications

•Education: A bachelor or master’s degree in a quantitative, analytical discipline, such as Operations Research, Applied Mathematics, Economics, Management Science, Data Science, Statistics, or Engineering will be preferred

• Manager - Minimum 5 years of experience in Market Research and marketing consulting work. Knowledge of US healthcare market will be a plus

• Experience in execution of advanced analytical methods – CHAID, Hypothesis Testing, A/B testing, CART, Regression, Clustering, Factor Analysis, MNL, Choice Modeling, kNN, K-means, Predictive analysis, Generalized Linear Models etc.

• Knowledge of tools/programming platforms – Sawtooth, R, SAS, SPSS, Advanced Excel, Advanced Powerpoint

• Experience in writing surveys and discussion guides with knowledge of biases and ways to make instruments easier for respondents

• Evidence of leading and managing teams/projects

• Evidence of strong oral and written communication

• Evidence of working in a fast-paced versatile environment

• Comfort and flexibility with ambiguity

• Strong attention to detail with a quality focused mindset

• Evidence for high motivation and good professional attitude/work ethics