Offer summary

Qualifications:

7-10+ years of experience in social media marketing or creative content, 3-5+ years in a director or senior management role, Hands-on experience with dental or aesthetic practices, Strong writing and communication skills, with a positive attitude..

Key responsibilities:

Lead and develop the social media team while coaching junior members

Enhance current social media systems and processes

Collaborate with creative teams to execute ideas and strategies

Report to leadership and drive the growth of the social media department.

Job description

Director of Social Media (Healthcare) | Remote (US/Canada)

Do you love helping businesses grow using smart, creative content? Are you someone who can build and lead a great team? Can you help make social media one of the most valuable parts of our company into something our clients love us for?

We’re Ekwa Marketing, a digital marketing company helping dental, aesthetic, and veterinary practice owners grow by helping them successfully attract patients month after month.

We work with 450+ practices across the U.S. and Canada. We’re best known for our SEO work, but we want to make our social media services stand out and become a core strength of our offerings.

We’re looking for a leader to take on the role of Director of Social Media; someone who can guide, lead, and improve how we help our clients use social media to grow. This person should be a creative thinker, a team leader, and someone who knows how to connect strategy with real results.

Key Responsibilities

Lead the social media team and build new talent if needed
Coach and guide junior team members to grow their skills
Improve our current social media systems, content, and process
Work with creative designers, content writers, and contractors (photographers or videographers) to bring ideas to life
Help, Support and or create new services (like full video production from idea to delivery)
Support clients with strategies for both paid and organic social media
Explain social media results in a way clients can see and feel the value
Make sure our work helps clients gain real business results like new patient inquiries, reach, engagement, and brand awareness
Keep an eye on social trends and help us stay ahead
Report to leadership and help grow our social media department into a world-class offering

What You’ll Bring

7-10+ years working in social media marketing or creative content
3-5+ years of experience in a director, team lead, or senior management role
Hands-on experience managing social for dental or aesthetic practices (must-have)
Agency or client-facing marketing experience
Strong writing and communication skills
Experience with hiring, leading, and mentoring teams
Great with social media platforms (especially Facebook, Instagram, TikTok, YouTube)
Comfortable working with creative tools (like Canva, Adobe, or others)
Understands how to guide photographers or video creators to get the right shots for brand-building
Knows how to show clients real value through data, reports, and clear conversations
Positive attitude and willingness to take ownership from day one