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Performance Marketing Manager (Paid Social)

Remote: 
Full Remote
Contract: 
Full time
Work from: 
Germany

Offer summary

Qualifications:

Fluent in German and business-level English., 1-2 years of experience in Digital or Performance Marketing, preferably in agencies or start-ups., Proven experience managing paid social campaigns with significant monthly ad spend., Strong analytical skills and excellent direct response copywriting abilities..

Key responsibilities:

  • Plan, execute, and optimize paid social campaigns across platforms like Meta, Pinterest, and TikTok.
  • Collaborate with the creative team to produce engaging content and occasionally create static ads using Canva.
  • Monitor campaign performance, prepare detailed reports, and provide actionable insights for strategy refinement.
  • Conduct market research and lead the internationalization of campaigns to drive growth in new markets.

AMELI Zurich logo
AMELI Zurich Textiles & Apparel Startup https://www.ameli-zurich.com/
2 - 10 Employees
See all jobs

Job description

Your responsibilities
We’re looking for a mid-level to senior Performance Marketing Manager with a focus on Paid Social to join our team and help scale our growth across key markets.
This is a 100% remote role within a lean, fast-paced team. Ideal for someone who thrives with ownership, structure, and accountability.

  • Plan, execute, and optimize paid social campaigns (Meta, Pinterest, Tiktok) with full ownership over strategy, execution, and performance
  • Creative Briefing: Collaborate with our in-house creative team to produce high-quality, engaging content through detailed and structured creative briefings. You'll also support the creative team by occasionally producing your own static ads using Canva, especially for quick tests and variations (no graphic knowledge needed).
  • Campaign Execution: Launch and manage direct response social ad campaigns across platforms like Meta, Pinterest, and TikTok in multiple markets, driving business objectives. 
  • Performance Monitoring and Reporting: Track and evaluate shop and ad account performance, focusing on key KPIs (Spend, Net Revenue, MER, CAC...). Prepare detailed performance reports, providing actionable insights to guide budget allocation and strategy refinements.
  • Research and Analysis: Conduct market, competitor, and audience research to inform campaign strategies and test new angles and opportunities. 
  • Copywriting: Craft compelling copy and scripts for ads that capture attention and drive action.
  • International Expansion: Lead the internationalization of campaigns, adapting strategies to new markets and driving growth.
  • Innovation: Identify and test new channels, as well as innovative marketing opportunities based on commercial KPIs and customer insights.

Your profile
  • Fluent and excellent communication skills in German and business-level English.
  • Minimum of 1-2 years of experience in Digital Marketing or Performance Marketing, ideally in agencies or start-ups.
  • Proven experience managing paid social campaigns with at least €30,000-50,000 monthly adspend under your control.
  • Strong analytical and strategic mindset, with a passion for performance marketing and data-driven decision-making.
  • Ability to dive deep into audience insights and excite them with tailored messaging.
  • Excellent direct response copywriting skills to create ads that drive action.
  • Passion for social media trends and the ability to adapt them effectively into campaigns.
  • Proficient in using web analytics tools like GA4 and Meta Business Manager. Attribution Tools like Klar are a Plus.
  • Highly detail-oriented with an innate ability to triple-check all aspects of campaign launches.
  • A proactive, self-driven team player who thrives in a collaborative environment with a passion for project management.
  • Ability to self-manage, prioritize, and move things forward without constant input
  • Structured working style and obsessive attention to detail
  • You are a proactive communicator who brings clarity and suggestions – not just problems
  • Comfortable in using AI tools to speed up workflows.
We strongly encourage you to apply for this role, even if you don't match every single requirement! 

Who We Are NOT Looking For:
  • People without hands-on experience managing paid campaigns at scale
  • Those who struggle to work independently and in a remote setup
  • Defensiveness toward feedback: We work in a transparent, learning-driven environment
  • Reactive workers who wait for direction instead of taking initiative
  • Candidates who shy away from numbers, dashboards, or platform logic
  • Anyone unwilling to troubleshoot, iterate, and own their outcomes
  • Poor Communicators: Clear articulation of ideas and performance insights is critical for this role.

Your benefits
  • Permanent position within a bootstrapped and long-term oriented start-up environment, empowering you to take responsibility and actively shape AMELI's growth trajectory.
  • Fair holiday and absence regulation, offering 30 days paid leave per year for full-time employees, options for a sabbatical, and additional days off for special occasions.
  • A remote-only working setup allows you to work from wherever you want, with no core hours
  • An individual learning & development path, including a yearly budget for external training, coaching, and conferences, internal knowledge sharing sessions, and regular feedback & development talks.
  • An inspiring team and culture, featuring an ambitious team with strong ownership, female leadership, and an output-oriented culture with a “don't ask for permission, ask for forgiveness” mentality.
  • Regular virtual and onsite team events to foster team spirit and collaboration.
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About us
AMELI ZURICH is a young fashion start-up with the ambition to revolutionize business bags for women. We create elegant, timeless leather accessories without compromising functionality. We value craftsmanship, integrity and transparency and attach great importance to women's empowerment. Founded in Zurich in 2020, today we are 10+ people doing our best every day to empower women with and beyond handbags.

Required profile

Experience

Industry :
Textiles & Apparel
Spoken language(s):
GermanEnglish
Check out the description to know which languages are mandatory.

Hard Skills

CopywritingDigital MarketingSocial MediaMarketing Performance Measurement And ManagementAttribution AnalysisAudience AnalysisMarket AnalysisDevelop Business ManagementWeb AnalyticsComputational ToolsCanva (Software)

Other Skills

  • Analytical Skills
  • Communication
  • Teamwork
  • Detail Oriented
Are you interested?

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