Business Intelligence Analyst

This is a remote position based in the continental United States

Are you a data-driven professional with a knack for transforming complex datasets into actionable business insights? MASA is looking for a Business Intelligence Analyst to monitor, evaluate, and report on the performance of marketing and sales initiatives, driving strategies that optimize results and fuel business growth.

ABOUT US

MASA has been a leader in emergency medical transportation insurance since 1974. We're not just a company – we're a close-knit team dedicated to "Protecting families with compassion when others don't." Our professional yet friendly company culture fosters collaboration, innovation, and a clear mission that resonates through every role as we support our expanding base of 2+ million members across the United States and the Caribbean. Learn more at https://www.masaaccess.com

WHAT YOU WILL DO

Reporting to our Sr. Director of Business and Sales Operations, you’ll collaborate with marketing and sales stakeholders to analyze data across direct-to-consumer channels, uncover trends, and develop insights that inform decision-making. Your expertise in creating dashboards, designing tests, and delivering visualizations will help ensure data-driven strategies that improve marketing and sales performance.

Your main responsibilities will include:

Data Analysis & Insights Generation

• Compile and analyze datasets from marketing channels (Direct Mail, Digital, TV) and sales channels (Field & Inside Sales, e-commerce).
• Identify trends and actionable insights to enhance campaign performance, targeting, and customer segmentation.
• Develop performance metrics and create dashboards to track KPIs like ROI, customer acquisition cost, and engagement metrics.

Testing & Experimentation

• Design statistically valid tests, including A/B and multivariate tests, to evaluate campaign strategies.
• Analyze test results to deliver clear, actionable recommendations for optimization.

Cross-Functional Collaboration

• Partner with marketing, product, and sales teams to align analysis with business objectives.
• Present insights and recommendations to stakeholders at all levels, using tools like Tableau and Power BI for compelling visualizations.

Campaign Optimization & Reporting

• Continuously monitor and optimize campaign performance, providing real-time adjustments for improved outcomes.
• Create advanced reports in Excel and integrate data sources into holistic dashboards for a comprehensive view of marketing efforts.

WHAT YOU BRING

• Bachelor’s degree in Business Administration, Finance, Data Analytics, or a related field (MBA or relevant certifications preferred).
• 4-6+ years of experience in business or marketing analytics, emphasizing data-driven decision-making.
• Strong analytical abilities with a track record of translating data into actionable insights.
• Expertise in Power BI, Microsoft Dynamics, and Excel (including VBA, Power Query, and advanced modeling).
• Excellent communication skills to present complex information clearly to non-technical stakeholders.
• Ability to design and manage dashboards and reports, focusing on marketing and sales metrics.

WHAT WE WILL PROVIDE YOU

• Competitive base salary, bonuses, and comprehensive employee benefits programs, including medical, dental, and vision insurance with highly rated carriers; a 401(k) program with a company match; paid time off; company-paid short-term disability, long-term disability, and basic life insurance; and a free MASA membership.
• A professional and friendly company culture that supports a clear mission: "Protecting families with compassion when others don’t."
• An opportunity to unleash your expertise and create a lasting impact on our journey of growth and success!

NOTE: Any pay range listed for this position is an estimate by the job board and may not reflect the actual compensation.

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