Vice President of Creative Services

Summary

The Vice President of Creative Services will lead CSD's Creative Team, managing multimedia content and creative assets based on each division's strategic marketing plans. This role involves guiding a talented team of designers, content creators, and communication professionals to produce messaging, branding, and promotional materials per divisional marketing strategies. The VP ensures consistent brand identity across all outputs and delivers outstanding, audience-focused content to boost visibility, engagement, and impact. This position executes creative deliverables in collaboration with internal stakeholders, without leading marketing strategy or planning.

Essential Functions 

• Lead CSD’s Creative Team in bringing to life the marketing strategies and plans developed by each division, ensuring all creative deliverables meet the vision, goals, and timelines set by those teams.
• Partner closely with marketing liaisons embedded within divisions to understand their strategic goals, intake creative requests, and deliver high-quality content that aligns with their marketing plans and timelines. 
• Translate divisional marketing objectives into compelling, high-impact creative content across multiple formats, including visual design, video, written content, and digital assets.
• Serve as the executive lead for all creative operations, providing direction, oversight, and inspiration to a multidisciplinary team of designers, writers, and content producers.
• Collaborate closely with divisional leaders to intake creative needs, clarify objectives, and deliver work that aligns with campaign goals and enhances audience engagement.
• Oversee the execution of all branded content to ensure consistency with CSD’s brand guidelines, tone, and visual identity across internal and external touchpoints.
• Partner with Corporate Communications to produce creative assets that support unified messaging and reinforce CSD’s brand presence across all platforms.
• Manage creative workflows, timelines, and resources to deliver high-quality work efficiently and responsively, while scaling to meet the needs of multiple departments.
• Provide creative direction and feedback to ensure content is visually compelling, accessible, inclusive, and culturally aligned with the communities CSD serves.
• Collaborate with the technology team to integrate creative assets into digital tools and platforms used across the organization, enhancing the effectiveness of marketing outreach.
• Foster a culture of creative excellence, continuous improvement, and innovation by staying current with trends in design, content creation, and media production.
• Establish metrics and feedback loops to evaluate the performance of creative outputs and guide ongoing refinement based on data and stakeholder input.
• Lead vendor and contractor relationships related to creative services, ensuring alignment with internal standards, deadlines, and budgetary constraints.
• Other duties as assigned.

Knowledge, Skills, and Abilities 

To successfully perform the essential functions of this position, the Vice President of Creative Services should demonstrate the following competencies:

• Proven ability to lead and inspire creative teams in the development and execution of compelling visual, written, and multimedia content that aligns with established marketing plans.
• Expertise in overseeing creative workflows, managing production timelines, and allocating resources to deliver high-quality outputs across multiple channels and divisions.
• Creative problem-solving skills with a resourceful and innovative approach to translating strategic goals into engaging, on-brand content.
• Exemplary professionalism, sound judgment, and the ability to make confident decisions in a collaborative, fast-paced environment.
• Exceptional communication and interpersonal skills, with the ability to interpret creative briefs, provide clear direction, and build strong relationships with stakeholders and cross-functional partners.
• Strong organizational and multitasking capabilities, with a focus on managing diverse creative projects and meeting deadlines with efficiency and excellence.
• Proficiency in creative tools such as Adobe Creative Suite (InDesign, Photoshop, Illustrator, Premiere Pro), Figma, Canva, and other relevant design and content platforms; comfort working with project management and collaboration tools like Asana, Monday.com, or Trello.
• Advanced project management skills, including the ability to independently manage large-scale creative initiatives, navigate feedback loops, and deliver impactful outcomes that support divisional marketing goals.

Qualifications 

• Bachelor’s degree in Design, Creative Arts, Communications, Marketing, or a related field (required).
• 10–15 years of progressive leadership experience in creative services, brand development, or content production, with a strong portfolio of cross-channel work.
• Demonstrated success in leading the execution of creative projects that support established marketing strategies and organizational goals.
• Proven experience managing and mentoring multidisciplinary creative teams, including designers, writers, and content producers.
• Fluency in American Sign Language (required)
• Experience creating inclusive and accessible content for diverse audiences, including Deaf and Hard of Hearing communities or other disability populations.

Work Environment / Physical Requirements 

This position operates with a high level of autonomy and requires adherence to company policies, procedures, and core values. Working in a virtual office environment, the role involves the use of a computer and standard office equipment. Regular responsibilities include collaborative interaction with team members and stakeholders, with communication occurring via computer, videophone, or text messaging. The role may occasionally require lifting or moving items up to 10 pounds and may involve up to 10% travel. This job description is intended to outline the key aspects of the position and is not an exhaustive list of required skills, responsibilities, or working conditions.