Offer summary

Qualifications:

Graduate with 1-2 years of experience in performance marketing, preferably in a D2C ecommerce setup., Hands-on experience with digital marketing platforms such as Google Ads and Facebook Ads Manager., Strong analytical skills with proficiency in web analytics tools like Google Analytics and advanced Excel., Excellent verbal and written communication skills in English..

Key responsibilities:

Drive customer acquisition and manage the digital sales funnel to achieve monthly revenue targets.

Develop and execute detailed monthly marketing plans across various digital platforms.

Monitor and optimize campaign performance to ensure sales growth and cost efficiency.

Leverage analytics to derive insights and make data-driven recommendations for continuous improvement.

Job description

JOB TITLE: Performance Marketing Associate

JOB DESCRIPTION:

The performance marketing associate will be responsible for driving customer acquisition and

achieving monthly revenue targets for our own website Plixlife.com through end-to-end

management of digital marketing activities, optimization of performance & costs/CAC etc. on a day

to day basis.

KEY AREAS

RESPONSIBILITIES

Revenue growth - Customer acquisition & digital sales funnel management
Develop & execute detailed monthly plans with right mix across digital platforms (Google, FB, Insta, YT etc.) for achieving the sales targets with optimal CAC & ensuring profit targets are met
Own performance KPIs including P&L for sales from our own website
Campaign Management
Plan & implement campaigns and create optimal digital media mix in line with targets
Implement brand strategy & integrated communication to build saliency and consideration
Daily campaign management across all the digital acquisition and remarketing platforms
Continuously monitor & optimize performance to ensure sales growth in line with forecast, conversion funnel efficiency and cost/CAC optimization
Implement a test & scale approach to constantly test ad formats, creatives, platforms etc. to get best results
Promotions
Design & execute effective promotions strategy to push sales numbers as well as uplift visibility, mind metrics Budget & ROI management
Optimize continuously to ensure high ROI and minimize CAC
Analytics & Reporting
Leverage web analytics to derive actionable insights
Detailed analysis of sales trends, funnel, conversions & all key metrics and sharing relevant insights & recommendations
Monitor performance & optimize/course correct

SKILLS AND COMPETENCIES:

Skills

Core digital marketing skills & hands-on experience across all key platforms such as Google, Facebook, Instagram, DV360, GDN, Youtube etc.
Deep understanding and experience of remarketing platforms (Google, FB, Criteo, Adroll etc.)
Strong experience in web analytics tools and techniques (E.g. Google Analytics, Adobe omniture, Shopify analytics, etc.)
Proficient in quantitative analysis & insighting
Data/numbers oriented
Good at advanced excel/other data analysis tools
Strong verbal & written communication
Competencies
Commercial & strategic acumen
Results driven & ROI focused
Technology oriented with keen interest in latest tech developments in digital marketing
People orientation & leadership ability
Strong bias to action
Agility and ability to take decisions/course correct fast

REPORTING RELATIONSHIP AND KEY INTERFACES/STAKEHOLDERS:

Reporting to Head of Performance Marketing
Team / IC
Individual Contributor
Internal Stakeholders
Distribution/Supply chain, Growth/Marketing, Finance, Product, technology/IT
External Stakeholders
Digital marketing agencies, large digital platforms (Google, FB etc.), other digital vendors & ad platforms

DESIRED CANDIDATE PROFILE:

Hands on experience with FB Ads Manager and Google ADs.
1-2 years of experience of which majority should be in a D2C ecommerce set up leading the performance marketing function
Graduate
Experience in handling large monthly budgets (6Cr+ monthly)
Good verbal/written communication skills in English

Required profile