SEO Executive

About Fashion TV India

Fashion TV is the world’s largest fashion brand backed by a stable high-end luxury fashion and lifestyle media house. With 23 years of experience, Fashion TV has 12 24-hour dedicated fashion lifestyle channels, a UHD channel, and over 100 new contents every week. The brand is available on leading OTT platforms worldwide and has over 2 billion viewers, 250 cable satellites, 193 countries, 500 million households, and 10 million public TV sets in public places. Additionally, Fashion TV’s website receives 5 million hits per month, while its app gets 500K subscribers and 35K installations per month. Its Youtube channel has 65M views and is viewed for 90M minutes. The brand has 4.5M+ likes on Facebook with 12M views per week and 300K followers on Instagram with 125k organic reach per month.

Job Title: SEO Executive

Roles and Responsibilities

• Develop and implement the company’s SEO strategy
• Focus on organic search optimization and ROI maximization
• Conduct thorough keyword research regularly
• Identify key SEO KPIs and track metrics such as redirects, click rate, and bounce rate
• Compile and present regular reports
• Identify target audiences and their personas in relation to the brand
• Identify problems and implement timely solutions
• Offer suggestions for process and productivity optimization
• Collaborate with the web development and marketing teams
• Stay updated with the latest SEO and digital marketing trends and best practices

Requirements and Qualifications

• 1-4+ years of experience as an SEO executive or in a similar role
• Experience in planning and implementing successful SEO strategies
• Familiarity with web analytics, marketing, and business development
• Knowledge of HTML and CSS
• Ability to analyze data and identify key insights
• Critical thinking and problem-solving skills

Desired Candidate Profile

• Previous job experience in SEO or digital marketing
• Certifications in SEO or related fields