FASHIONTV/ FTV...
World’s Largest Fashion Brand backed with most viewed, proven and stable high end Luxury Fashion and
Lifestyle Media House.
www.fashiontv.com
www.company.fashiontv.com
Some Fashion TV Key Facts:
Dedicated Fashion Lifestyle channels. 23 years of existence. UHD channel. Available on leading OTT platforms
all over the world. 100 plus of new content every week. 2 Billion Viewers. 250 Cable Satellites. 193 Countries.
500 Million Households. 10 Million Public TV Sets in Public Places. 5M website hits per month. Fashion TV App
gets 500K Subscribers & 35K installation per Month. Fashion TV You Tube Channel has 65M Views; was viewed
for 90M minutes. 4.5M plus likes on Facebook; 12M views per week. 300K Followers on Instagram; 125k
Organic Reach per Month.
TRUELY AN AUTHORITY IN FASHION...
KEY RESPONSIBILITIES
Inspire, coach lead and manage Account Managers, Creative teams and Executives.
Developing social media strategies, innovative and creative ideas and solutions for the projects
Deliver regular feedback, analysis and reporting to the client to demonstrate how its
social media initiatives are adding value to the brand.
Manage internal relationships to ensure that all KPIs for accounts are hit, and to ensure that campaigns run smoothly and effectively.
Align community development investment with communications calendar and ATL marketing / PR activity.
Work with Global / Trend / PR to ensure that community development
opportunities are not missed.
Monitor relevant trends and competitor behaviour and report impact of social
media on overall marketing campaign.
Research social media tools that can benefit the brand and implement were appropriate.
Influence overall company and business strategies by promoting adoption of social/community driven marketing.
TARGET INDUSTRIES & EXP
• Digital Agencies, Media Agencies (social media), Advertising Agency, Creative Agencies.
• 8+ years of communications experience, including at least 6 years in the digital
practice of in a digital agency or social media agency.
COMPETENCIES
Behavioural:
• Leading a small team – this person will inspire effective delivery of each day-to-day component of
social media programmes, and ensure information delivery to the client is top notch. • Should be up
to date on all aspects of brand digital marketing and how social media fits into this. • Excellent
presentation skills with an astute and ability to interact with clients, agencies • Detail oriented with
an ability to vision client needs beforehand and ensure that the service aligns with the client
demand • Excellent communication skills both written and oral.
Technical:
• The ideal person must be energetic, creative, an excellent writer and internet-savvy
• Immersed in what it means to live life online;
• Those with daily use of twitter, blogs, message boards and social networks are preferred.
• We would also prefer those who are active within SM community
*Inspire, coach lead & manage Account Managers, Creative teams & Executives *Manage & influence
senior-level client contacts & maintain positive working relationships *Research social media tools that
can benefit the brand & implement.