Brand Manager

Job Description

Company Eduauraa Technologies Pvt Ltd

About - Eduauraa is a premium digital learning platform created with a vision to utilize

world-class technology and make quality education available in every corner of India at an

affordable price. Eduauraa s educational content accurately follows the syllabus for each of their

9 boards in both Hindi and English for video lectures and Value-Added Services (VAS) content

like ebooks, test papers, MCQs, mind maps, and past papers. Through a strategic partnership

with Zee5, customers can enjoy all this plus entertainment.

Position Brand Manager

Job Responsibilities

Analyze brand positioning and consumer insights

Shape and communicate our vision and mission

Translate brand elements into plans and go-to-market strategies

Manage a team of marketing people working on brand initiatives

Lead creative development to motivate the target audience to take action

Establish performance specifications, cost and price parameters, market applications, and sales

estimates

Measure and report performance of all marketing campaigns, and assess ROI and KPIs

Monitor market trends, research consumer markets and, competitors activities

Oversee new and ongoing marketing and advertising activities

Monitor product distribution and consumer reactions

Devise innovative growth strategies

Align the company around the brand s direction, choices, and tactics

Requirement & Skills

Proven ability to develop brand and marketing strategies and communicate recommendations

to executives

Experience in identifying target audiences and devising effective campaigns

Excellent understanding of the full marketing mix

Strong analytical skills partnered with a creative mind

Data-driven thinking and an affinity for numbers

Outstanding communication skills

Up-to-date with latest trends and marketing best practices