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CRM Head

Remote: 
Full Remote
Contract: 
Full time
Work from: 
India

Offer summary

Qualifications:

Proven experience in customer analytics and database management., Strong background in developing customer retention strategies and loyalty programs., Ability to analyze purchase patterns and identify CRM opportunities., Experience in collaborating with IT and marketing teams for project execution..

Key responsibilities:

  • Lead customer analytics initiatives to enhance customer lifetime value and wallet share.
  • Manage and execute CRM campaigns for cross-selling and up-selling products.
  • Coordinate with IT and external partners to ensure project success.
  • Conduct market research and collaborate with marketing teams to create promotional materials.

Nihara HR Services logo
Nihara HR Services
11 - 50 Employees
See all jobs

Job description

· Customer analytics- Lifetime value, wallet share, basket analysis, purchase patterns etc.
· Database management
· Build Customer retention strategies
· Run and lead customer loyalty program for 750+ retail outlets
· Design and develop data driven and segment focus marketing campaigns focusing on increasing customer loyalty and retention
· Analyze purchase pattern to reveal new CRM opportunities to increase customer lifetime value/Wallet share
· Execute and manage CRM campaign to cross sell and up sell new and existing products
· Liaise with IT and technology partners/agencies to ensure successful execution of projects
· Facilitate market research studies around CRM
· Work with internal marketing team and external vendors to design collaterals related to marketing
· Standardization of store merchandise and store layout
· New initiatives to improve retail’s brand and improve customer relations

Required profile

Experience

Spoken language(s):
English
Check out the description to know which languages are mandatory.

Hard Skills

Customer RetentionDatabase ManagementCustomer AnalysisCampaign ManagementUpsellingMarketingMarket AnalysisCross-Selling

Other Skills

  • Team Leadership
  • Collaboration
Are you interested?

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