Offer summary

Qualifications:

Degree in Marketing, Business Administration, or a related field., Prior experience in a similar role with multi-channel marketing strategies., Solid expertise in campaign analysis and reporting, including Google Analytics., Excellent analytical and communication skills, with a goal-oriented mindset..

Key responsibilities:

Create and execute a performance marketing strategy and execution plan.

Develop and manage digital prospecting and remarketing campaigns.

Manage budgets and campaigns across digital channels for strong ROI.

Identify and test new channels to meet or exceed critical metrics.

Job description

Performance Marketing Manager - Youtube Marketing

About the Company

Cocoma Digital Private Limited is a leading YouTube specialist that helps media companies promote their films, web series, documentaries, digital products, and more on YouTube. Our focus is on YouTube video production and growth hacking to increase the visibility and engagement of our clients' channels.

Responsibilities of a Performance Marketing Manager

Your responsibilities will include:

· Creating and executing a strong performance marketing strategy & execution plan

· Developing and managing digital prospecting and remarketing campaigns

· Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC

· Ensuring successful planning, execution, and optimization for key traffic KPIs via paid, organic & own media channels

· Identifying and testing new channels to continue to meet or exceed established critical metrics

· Working closely with the management to share funnel conversion improvement ideas, feedback & present results.

Key Requirements

· You have a degree in Marketing, Business Administration or a related field.

· You have prior experience in a similar role as well as experience building effective multi-channel marketing strategies, including affiliate marketing, PPC, SEO, social media and other digital channels.

· You have solid expertise in campaign and channel analysis and reporting, including Google Analytics experience.

· You possess excellent analytical skills and leverage data, metrics, analytics and consumer behavior trends to drive actionable insights & recommendations.

· You are a highly goal-oriented individual and have excellent communication skills.

· You are open-minded, curious and a strong problem solver.

Required profile