Social Media Manager

ROLE OVERVIEW

We are seeking a highly motivated, creative, and self-driven Social Media Coordinator to join our team. This is a self-starter role, intended for someone who thrives on taking full ownership of social media strategy, content creation, and community building. You will be responsible for driving sales growth and increasing brand engagement through innovative social media initiatives, with the support of high-level goals and resources.

This position requires an individual who is proactive in coming up with new ideas to drive revenue and build community engagement, while consistently elevating our social and branded storytelling for all Kiefer Aquatics and The Lifeguard Store social media accounts.

Primary Responsibilities

• Take full ownership of social media content creation and engagement strategies to drive growth and revenue.
• Collaborate with the marketing teams to develop and execute impactful social media strategies that align with our brand's      objectives and values.
• Develop and manage content independently, while also incorporating local store content and coordinating store takeovers for relevant events like swim meets and trade shows.
• Manage social media assets, provide content support, and engage with users on all social platforms.
• Own the entire process of weekly social media posts and stories, from planning to execution.
• Continuously track and analyze competitors, hashtags, user-generated content, and potential paid partnerships to identify new      opportunities and maximize engagement.
• Deliver weekly and monthly analytics and reports on performance, sentiment analysis, key topics, and audience engagement.
• Stay on top of social media trends and industry developments to proactively implement innovative strategies.
• Provide support to the marketing team in other areas as needed, including email marketing and YouTube video management.
• Previous experience as a swimmer or lifeguard is a plus, but not required.

General Expectations

• Demonstrate an industry-leading commitment to customer engagement and community building.
• Learn and maintain efficient use of our systems and workflows that support the business.
• Develop strong relationships with customers through phone, virtual, email, and select in-person meetings.
• Stay informed about industry trends and developments that could impact the business.

Success in This Role

• Drive brand awareness and audience growth for both Kiefer and The Lifeguard Store social media accounts.
• Consistently produce engaging, dynamic content daily through posts and stories.
• Increase consumer engagement and generate user-generated content across accounts.
• Drive website traffic and revenue growth through social media channels.

Experience & Attributes / Candidate Profile

• 1-2 years of experience in social media content creation, including photography, videography, and graphic design.
• Proficient in content creation tools such as Photoshop, Illustrator, or other creative programs.
• Strong knowledge of social media best practices and content styles for Facebook, Instagram, and ideally TikTok.
• Demonstrated ability to be a self-starter, with an entrepreneurial spirit and creative problem-solving skills.
• Excellent written and oral communication skills.
• Highly organized, efficient, and detail-oriented.
• Ability to thrive in a fast-paced, team-based environment while taking initiative and working independently.

Compensation & Benefits

Role compensation includes annual base salary + bonus incentive based on performance targets that will be established.

Kiefer provides competitive benefits including medical, dental and vision insurance programs combined with our 401k program providing contribution matching support. We also provide annual vacation and sick time allocations. 

Working Conditions

Remote role setting with some travel required. Company will provide necessary tools / equipment to execute role.

Physical Requirements

The physical demands of this position are representative of those that must be met to successfully perform the essential functions the job advertised.

· Prolonged periods of time sitting at a desk and viewing computer monitors.

· Travel to attend select Trade events and other meetings as needed.

Position Type / Expected Hours of Work

This is a full-time position with typical work hours of Monday through Friday from 8:00 am to 5:00 pm but may also involve weekends or “after hours” work when traveling, meeting with customers, trade events and completing work as needed in a timely manner.

This job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee. Duties, responsibilities, and activities may change, or new ones may be assigned at any time with or without notice.

Company Overview

Kiefer Aquatics is the leading omni-channel distributor serving lifeguards, swim teams, aquatic facilities, water aerobic fitness and learn to swim program needs in the U.S.  Our focus on serving lifeguards is driven by The Lifeguard Store brand. Our focus on serving swim teams, aquatic facilities, water aerobic fitness and learn to swim programs is driven by the Kiefer Aquatics brand. 

Our mission is to provide the leading customer experience, product selection, quality and value supported by our go-to-market platforms which include e-commerce, retail stores, field sales reps and on-site event sales combined with in-house product customization services and manufacturing capabilities.

Kiefer was founded in 1947 by Adolph Kiefer - US Olympic Gold Medalist, WWII Navy Instructor, and aquatics industry pioneer. Kiefer’s legacy of innovation, service, product selection, quality and value continues to propel us today.