On Premise Lodging Key Account Specialist

The On Premise is a Sales- and Marketing-Channel and Red Bull is the undisputed marked leader in this field. On one side over 1 bn cans are sold in the On Premise annually and 2.5 bn of sales are driven by On Premise occasions. On the other side On Premise is the main trial generator, building the brand in a aspirational environment.

As the Key Account Specialist in On Premise you are responsible for driving both the current and future distribution and sales of our product portfolio at the respective Key Accounts in the lodging world. You maximize business opportunities in a profitable way while developing long-term, mutually beneficial relationships with our top chained On Premise customers. You build powerful strategies based on industry- and consumer insights to derive impactful measures which ensure a continuous development of our brand at each of your customers. As a result you deliver business plan targets for sales and distribution for the On Premise channel.

KEY RESPONSABILITY

STRATEGY AND PLANNING

Alignment with OnP Management on national strategy, guidelines and customers

Identification of the most relevant group and customers (size and relevance) in the respective market and development of long term visions to drive vertical and horizontal distribution and sales

Close alignment with local Marketing on market-relevant industry- and consumer insights and national focus areas

Annual business planning for Lodging Key Accounts, including budget- and volume forecast as well as a thought through activation plan for each Key Account.

MANAGING KEY ACCOUNTS

Maximization of existing customer performance via effective joint business planning.

Acquisition of new customers from the relevant national universe.

Negotiating win/win partnership agreements which add value to both Red Bull’s and the customer’s business

Collaborating with internal (other departments) and external stakeholders (including, but not limited to buyers, sales- & marketing managers, controllers, logistic managers and CEOs) to leverage business success.

Ensuring executional excellence on account level by utilizing (cross-departmental) resources, such as Musketeer and Consumer Collecting teams.

Managing agreed budget forecast and spend for each account. Monitoring customer performance and margin against investment and taking corrective action where necessary. 

TRACKING, ANALYZING AND REPORTING

Measuring success by diligently tracking, analyzing and reporting on performance and areas of growth and opportunity.

Ongoing data maintenance and optimization in the Key Account Tracker and sharing status on Key Account volume, distribution, execution and agreements on quarterly base with OnP Management.

LEADING BY EXAMPLE

Establishing and nurturing relationships with key stakeholders (such as distribution partners, industry players and influencers, as well as on site F&B managers, store managers and staff).

Being a “Canbassador” and building affinity and understanding of the Red Bull brand and product within network.

Delivering excellence with Red Bull`s premium brand image in all activities and execution.

Minimum of 2+ years in a similar role

Experience in a Food & Beverage environment is required

Knowledge and understanding of the hospitality industry, particularly lodging, is essential

Ability and skills to effectively sell and negotiate

Excellent presentation skills

Entrepreneurial approach and mindset

Solution and goal oriented

Highly developed analytical skills

Ability to develop and implement successful sales- and trade-marketing strategies

Strong planning, prioritization, and organizational ability

Proficient in MS Office, especially Excel and PowerPoint

Self-motivated and ability to work independently

Red Bull S.r.l. is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We welcome applications from all members of society irrespective of age, sex, disability, sexual orientation, race, religion.