Senior SEO Strategist at ProperExpression

Overview

ProperExpression is hiring a Senior SEO Strategist to lead high-impact, revenue-focused SEO campaigns for fast-growing B2B and SaaS brands. We’re a boutique growth marketing agency that blends performance, creativity, and strategy across inbound, content, automation, SEO, and paid media. Our ideal candidate is more than an optimizer — they’re a strategic thinker who knows how to turn search intent into pipeline.

We’re a remote-first team headquartered just outside Washington, DC, operating on East Coast hours. Our culture is fast-paced, collaborative, and dare we say, genuinely fun. We invest in training, value autonomy, and believe great work starts with great people who are trusted to own their outcomes. If you’re sharp, strategic, and ready to grow with a company that’s scaling fast, we’d love to meet you.

The Fundamentals:

• Organized and process-driven. High attention to detail.
• Responsive on Slack and email, to both internal and external client requests.
• Excellent verbal communication and writing skills.
• Eager to learn and constantly looking to improve.
• Sense of ownership and pride in your performance and growth trajectory.
• Results and deadline-focused.
• Preference and ability for remote work.

Direct Experience:

• 5+ years of dedicated, hands-on SEO experience, driving consistent growth in organic traffic, qualified leads, and revenue across diverse industries.
• Proven ability to execute and scale AI-enhanced SEO strategies, including GEO (Generative Engine Optimization) and AIO (AI-Driven Optimization) for platforms like ChatGPT, Bard, and Perplexity.
• Deep experience in traditional SEO pillars: technical SEO, content strategy, on-page/off-page optimization, and backlink acquisition.
• Skilled in optimizing for AI-generated search results (AI Overviews/AI Snapshots), including structured data markup, passage indexing, and semantic content optimization.
• Mastery of advanced SEO platforms: SEMrush, Ahrefs, Moz, Sitebulb, Screaming Frog, Surfer SEO, etc.
• Experienced with Google’s full marketing and analytics ecosystem: Google Analytics (GA4), Google Search Console, Google Ads, Google Business Profile (formerly Google My Business), Google Tag Manager, Looker Studio, and Merchant Center.
• Comfortable integrating SEO strategies with paid media (PPC), CRO, and full-funnel marketing tactics for holistic performance.
• Strong background in schema markup, structured data, and entity-based SEO to support AI engine understanding and topical authority.
• Familiarity with programmatic SEO and the use of AI tools (e.g., Jasper, ChatGPT, Content at Scale) to generate, optimize, and audit high-impact content at scale.
• Proficient in HTML, CSS, and basic JavaScript - able to collaborate effectively with developers to resolve technical SEO issues.
• Competent in data analysis and visualization using reporting tools like Looker Studio, Excel, GA4 Explorations, and third-party BI tools.
• Experience with localization and international SEO best practices, including hreflang implementation and geo-targeted content optimization.
• Strong understanding of E-E-A-T, content clustering, and internal linking structures that improve both user experience and crawlability.
• At least one year in a Marketing agency environment is preferred but not required.

Job Responsibilities:

• Participate in the formulation of marketing strategy at the inception of a client engagement.
• On-page optimization.
• Technical optimization.
• Formulate comprehensive SEO strategies, including the construction of content frameworks and content plans that will support SEO growth.
• Conduct SEO audits.
• Conduct keyword research.
• Hands-on SEO optimization work.
• Backlink building.
• Data Analysis: Create and interpret reports, providing an analytical pedigree.
• Join client calls as the SEO-lead, providing consultations and updates on SEO progress.

Benefits:

• Work From Home
• Wellness Resources
• Training & Development
• Paid Time Off (Vacation, Sick & Public Holidays)

Application Requirements:

Please read and follow the application instructions to ensure your application is considered.

1. This position is geared towards those with strong B2B or marketing agency experience. If you don't have that background your application will not be considered.

2. Please don't email us or send a LinkedIn message until we've reached out to you.

3. Please indicate who your favorite thought-leader in the SEO space is and why in the 'Additional Comments' field at the end of the application