Junior Demand Generation Manager

About The Role

As Localyze takes on 2025 to scale all demand generation programs - we are looking for a Junior Demand Generation Manager to play a crucial role in driving the company’s growth and success. Your mission is to identify, engage and nurture high-quality prospects, directly contributing to an increase in sales pipeline quality and volume.

You will leverage innovative demand generation strategies and deep market insights to attract and engage potential customers, aligning your efforts with our business goals to achieve a measurable impact on our revenue targets. 

As part of our Growth team, you’ll report to our Demand Generation Team Lead, and partner with key stakeholders across the Growth and Revenue Department to be part of a best in class demand generation funnel that is both innovative and scalable. Our ideal candidate is a curious self-starter that uses data to drive their decision making. They’re not afraid to try and test new things.

You will:

• Coordinate and execute integrated multi-channel marketing activities, including email, events, and digital media - to drive new leads and pipeline generation
• Work cross-functionally with inbound and outbound teams to optimise sales funnel and improve conversion rates
• Manage competing priorities and logistics for events - including webinar program and our in-person summit, Beyond Borders
• Effectively collaborate across the organisation and communicate detailed campaign plans with key stakeholders within the Growth and Revenue team
• Project manage campaign tasks within Asana, such as owning the email and publication calendar, submitting necessary creative design briefs 
• Collaborate with the global revenue team to define target account lists and build unique marketing strategies and campaigns for key prospects.
• Ensure database cleanliness, while building key nurturing programs to engage this database
• Regularly evaluate the effectiveness of demand generation campaigns. Provide detailed reports on key metrics and insights, identifying areas for improvement. Use data-driven analysis to recommend strategies for future campaigns, enhancing the overall performance and ROI
• Utilise various intent signals, such as content downloads, event attendance, and social media interactions to identify and engage with high-quality prospects.

About You

You'll thrive in this role if you have:

• 2+ years of relevant experience in B2B marketing, demand generation for SaaS or Tech businesses.
• Proven experience in demand generation/capture and lead nurturing
• Experience with social media content creation 
• Marketing and sales automation/email marketing experience. Particularly with HubSpot 
• Experience working on webinar programs, and owned in-person events
• Excellent communication skills, and the ability to clearly articulate ideas
• Experience working cross-functionally with creatives, engineers, analytics, and product managers.
• Experience working in global organisations and partnering with teams in multiple time zones, geographies, and cultures.