Offer summary

Qualifications:

Minimum 2 years’ experience in digital marketing, particularly in Copywriting and Proofreading for text/SMS and email campaigns., BA/BSc in Marketing, Business Administration or a related field is required., Fluency in English is essential, with a background in Google Analytics and Statistics considered a plus., Proficiency in MS Office Suite (Excel, Word, PowerPoint) is necessary. .

Key responsibilities:

Design, execute, measure, and optimize multi-channel marketing campaigns for Optasia’s products and services.

Analyze campaign impact and make data-driven decisions to adapt campaign strategies.

Continuously optimize content using best practices and results to enhance campaign effectiveness.

Provide detailed reporting on each campaign, including interpretation, commentary, and recommendations.

Job description

Optasia is a fully-integrated B2B2X financial technology platform covering scoring, financial decisioning, disbursement & collection. We provide a versatile AI Platform powering financial inclusion, delivering responsible financing decision-making and driving a superior business model & strong customer experience with presence in 30 Countries anchored by 7 Regional Offices.
We are seeking for enthusiastic professionals, with energy, who are results driven and have can-do attitude, who want to be part of a team of likeminded individuals who are delivering solutions in an innovative and exciting environment.
As member of the Campaign Management Team in Optasia, you will be responsible for designing, execute, measure, and optimize multi-channel marketing campaigns for Optasia’s products & services. You will be collaborating with the company’s Commercial, Product, UX, and BI functions to deliver optimal marketing activities to drive incremental revenue for the company’s products & services.

What you will do

Develop, execute A/B & multivariate marketing campaigns, for multiple segments and channels to drive incremental revenue
Analyze campaign impact & take data driven decisions to adapt Campaign Strategy
Continuously optimize content through application of best practices and results
Ensure campaigns are delivered in time & effectively, in accordance with the business strategy
Work as part of the Campaign Management team to design, personalized, efficient communication strategies across products & services
Provide detailed reporting of each campaign, including interpretation, commentary and recommendations

What you will bring

Minimum 2 years’ experience in digital marketing with experience in Copywriting, Proofreading with text/SMS and/or email campaigns
BA/BSc in Marketing, Business Administration or related field
Fluent in English
Background in Google Analytics & Statistics is a plus
Proficiency in MS Office Suite (Excel, Word, PowerPoint)

Will be considered a plus

Experience in Performance Marketing
Experience with Content Management System(s)
Background in TELCO and/or Banking industries

Why you should apply
What we offer:
👟 Flexible remote working
💸 Competitive remuneration package
🏝 Extra day off on your birthday
💰 Performance-based bonus scheme
👩🏽‍⚕️ Comprehensive private healthcare insurance
📲 💻 All the tech gear you need to work smart
Optasia’s Perks:
🎌 Be a part of a multicultural working environment
🎯 Meet a very unique and promising business and industry
🌌 🌠 Gain insights for tomorrow market’s foreground
🎓 A solid career path within our working family is ready for you
📚 Continuous training and access to online training platforms
🥳 CSR activities and festive events within any possible occasion
🍜 Enjoy comfortable open space restaurant with varied meal options every day
🎾 🧘‍️ Wellbeing activities access such as free on-site yoga classes, plus available squash court on our premises

Optasia’s Values 🌟

#1 Drive to Thrive: Fully dedicated to evolving. We welcome all challenges and learning opportunities.
#2 Customer-First Mindset: We go above and beyond to meet our partners’ and clients’ expectations.
#3 Bridge the Gap: Knowledge is shared, information is exchanged and every opinion counts.
#4 Go-Getter Spirit: We are results oriented. We identify any shortcomings that hold us back and step up to do what’s needed.
#5 Together we will do it: We are committed to supporting one another and to understanding and respecting different perspectives, as we aim to reach our common goals.

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