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Digital Marketing Specialist

Remote: 
Full Remote
Contract: 
Full time
Work from: 
Anywhere

Offer summary

Qualifications:

1-3 years of experience in digital marketing, focusing on content creation and social media management., Demonstrated proficiency in graphic design with a portfolio required., Strong writing skills for creating engaging marketing copy and understanding of digital marketing strategies., Proficiency in Google Ads, social media analytics tools, and experience with email marketing platforms..

Key responsibilities:

  • Create eye-catching graphics and persuasive copy for various marketing channels.
  • Manage and schedule content across social media platforms, particularly LinkedIn, to drive engagement.
  • Track and report on organic engagement and ad performance, using data insights to optimize strategies.
  • Collaborate with product and sales teams to align marketing initiatives with business objectives.

Kalpa Inc. logo
Kalpa Inc. https://www.kalpainc.com/
11 - 50 Employees
See all jobs

Job description

This is a remote position.

Are you a creative marketing professional looking to make an impact in a dynamic, innovative environment? Kalpa Inc. is seeking a talented Digital Marketing Specialist to join our growing team!

About Kalpa Inc.
Kalpa Inc. is an ERP consulting company that specializes in implementing NetSuite and Acumatica solutions for businesses of all sizes. We help companies streamline their operations through powerful integration solutions that drive efficiency and growth. Our team values innovation, respect, and delivering exceptional results for our clients.

Role Overview
As our Digital Marketing Specialist, you'll play a vital role in expanding our market presence and generating qualified leads. You'll be responsible for creating compelling content, managing our social media presence, and collaborating with various teams to develop effective marketing strategies that showcase our expertise in the ERP space.


Requirements
Key Responsibilities
​
Content Creation & Strategy
  • Create eye-catching graphics and marketing materials for social media, newsletters, blog posts, and other channels using graphic design software
  • Develop clear, persuasive copy for various marketing channels that speaks to our target audience.
  • Implement a content strategy that aligns with brand positioning
  • Monitor trends to create relevant and engaging content
  • Create and post content, ensuring a consistent brand voice and messaging

Social Media & Community Management
  • Take the lead on our LinkedIn presence, including content scheduling, audience engagement, and performance analysis.
  • Manage and schedule content across social media platforms to drive engagement and brand awareness.
  • Develop and execute content strategies to increase organic engagement and impressions
  • Grow and nurture online communities by responding to comments, messages, and inquiries
  • Implement strategies to increase organic inquiries through compelling content and audience interaction

SEO & Digital Advertising
  • Research keywords and implement on-page and off-page SEO strategies
  • Assist in planning and managing targeted digital advertising campaigns, such as Google Ads and social media promotions.
  • Plan and execute paid ad campaigns
  • Analyze and optimize CTR (Click-Through Rate) for paid ads to maximize ROI
  • A/B test creatives, ad copy, and targeting to improve campaign performance

Analytics & Performance Optimization
  • Track, measure, and report on organic engagement, impressions, inquiries, and ad performance
  • Monitor performance metrics across platforms and provide insights to optimize marketing efforts.
  • Use data insights to refine marketing strategies and improve results
  • Focus on key metrics including organic engagement, organic impressions, organic inquiries, and paid ads CTR

Email Marketing & Lead Generation
  • Help build and optimize our email marketing campaigns to nurture leads and maintain client relationships.
  • Manage leads through Zoho CRM
  • Manage social media through Zoho Campaigns
  • Develop and manage sales funnels
  • Build effective lead magnets to capture potential clients

Cross-Functional Collaboration
  • Work closely with our NetSuite and Acumatica product teams to translate technical information into compelling marketing messages
  • Collaborate with sales teams to align marketing initiatives with sales objectives

Qualifications & Skills

Required:
  • 1-3 years of experience in digital marketing, with a focus on content creation and social media management
  • Demonstrated proficiency in graphic design (portfolio required during application)
  • Experience managing professional social media accounts, particularly LinkedIn
  • Strong writing skills with the ability to create engaging marketing copy
  • Strong understanding of organic and paid digital marketing strategies
  • Proficiency in Google Ads and social media analytics tools
  • Excellent communication and creative problem-solving abilities
  • Work US hours

Preferred:
  • Familiarity with AI tools and technologies for marketing (experience creating custom GPTs is a plus)
  • Knowledge of SEO principles and website content management
  • Understanding of social media advertising platforms and analytics
  • Experience with email marketing platforms and campaign management
  • Experience in A/B testing methodologies and implementation
  • Experience managing leads through Zoho CRM.
  • Experience with Zoho Campaigns for social media management
  • Skills in developing and managing sales funnels
  • Experience building effective lead magnets to capture potential clients.
  • Experience with video editing and production


Benefits
What We Offer
  • 100% remote work arrangement (US timezone required)
  • Equipment provided by the company
  • Professional development opportunities
  • A company culture that values innovation and respects work-life balance
  • The opportunity to work with a team that values your input and encourages growth
  • A collaborative environment where we focus on results, not hours logged
Our Company Culture
At Kalpa Inc., we're committed to supporting our team members both professionally and personally. We take pride in helping you balance your work with family life and encouraging your engagement within your local community. We believe that fostering a well-rounded life leads to more meaningful contributions and greater satisfaction.

What truly distinguishes us are our fundamental principles of curiosity and continuous learning, compassion and genuine care for our team, and creating a balanced, collaborative environment. These values guide how we build relationships with our team members, partners, and clients, as well as how we strive to make positive impacts in our communities.

We believe in listening to our team members and creating an environment where everyone can thrive. We trust our employees to manage their work without micromanagement. We care more about what you accomplish than how many hours you spend doing it. Innovation is at the core of our business, and we're looking for people who share our passion for finding creative solutions to complex problems.

How to Apply
To apply for this position, please create an account at https://kalpainc.zohorecruit.ca/ and submit your application. Please include

  • Your resume
  • A portfolio showcasing your design and content creation work
  • Any relevant metrics or examples demonstrating your social media management experience
  • Any additional information that showcases your expertise

We look forward to learning how you can contribute to our team at Kalpa Inc.!


Required profile

Experience

Spoken language(s):
English
Check out the description to know which languages are mandatory.

Hard Skills

Social Media ManagementContent CreationDigital AdvertisingSearch Engine OptimizationGraphic DesignGoogle AdsSocial Data AnalyticsWeb Content ManagementZoho Office SuiteA/B TestingVideo EditingSales FunnelComputational ToolsEmail Marketing

Other Skills

  • Writing
  • Communication
  • Problem Solving
Are you interested?

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