Offer summary

Qualifications:

Minimum of five years of experience in digital marketing., Hands-on experience with web content management tools like WordPress., Knowledge of Google SEO, Google Analytics, and AI Marketing Tools., Excellent verbal and written communication skills. .

Key responsibilities:

Plan, develop, and execute marketing campaigns across various channels and social media platforms.

Manage and optimize email campaigns and track ROI for marketing efforts.

Evaluate the end-to-end customer experience across multiple channels.

Create and publish reports on market research and competitor analysis.

Job description

This is a remote position.

SUMMARY

The Senior Digital Marketing Specialist ensures the brand message is consistent and impactful across all channels and marketing efforts, including events, email campaigns, web pages, and promotional materials

JOB RESPONSIBILITIES

Plan, develop, and execute marketing campaigns across various channels and social media platforms.
Manage and optimize email campaigns.
Track ROI (Return on Investment) for marketing campaigns.
Familiarity with B2B advertising campaigns.
Evaluate the end-to-end customer experience across multiple channels and touchpoints.
Create and publish reports on market research, competitor analysis, and database building.
Plan, execute, and measure experiments and conversion tests.

QUALIFICATIONS

Minimum of five years of experience in digital marketing.
Hands-on experience with web content management tools like WordPress.
Knowledge of Go to Market (GTM) strategy.
Knowledge of AI Marketing Tools.
Experience with B2B advertising campaigns and content creation, including blog writing and social media posts.
Knowledge of Google SEO and Google Analytics.
Excellent verbal and written communication skills.
Ability to run Google AdWords and Facebook ad campaigns.
Proficiency in Office 365 products such as Teams, OneDrive, SharePoint, and MS Forms.
Familiarity with ad serving tools and website analytics tools, including Google Analytics 360, Google Tag Manager, Google Optimize, Search Console, and user-behavioral tracking on websites and mobile apps.
Understanding of analytics tools such as Analytics, MedInsight, Omniture, and Web Trends.
Proficiency in MS Office.
Strong analytical and presentation skills