Offer summary

Qualifications:

3+ years of experience in digital marketing, preferably in B2B cybersecurity or SaaS., Proven success in managing performance-based campaigns on LinkedIn Ads and Google Ads., Hands-on experience with SEO tools like Ahrefs and SEMrush, and marketing platforms such as HubSpot., Strong analytical skills with the ability to build reports using Google Analytics or similar tools..

Key responsibilities:

Launch and optimize multi-channel paid campaigns targeting CISOs and IT buyers.

Manage and evolve SEO/GEO strategy to increase organic traffic for security-related keywords.

Own reporting on digital efforts in partnership with RevOps, providing actionable insights.

Collaborate with Sales to ensure alignment on lead quality and campaign performance.

Job description

At Trustmi, we're on a mission to eliminate socially engineered fraud by empowering organizations with our Behavioral AI Security solutions. Our platform detects and prevents social engineering attacks like Business Email Compromise (BEC) and Vendor Email Compromise (VEC), delivering unmatched fraud prevention, error reduction, and enhanced operational efficiency. By stopping fraudulent payments before funds are transferred, we help businesses safeguard their revenue and build trust in every transaction.

About this Role

We’re seeking a growth-minded Digital Marketer with a passion for cybersecurity to lead demand generation across digital channels. In this role, you’ll own the strategy and execution of paid media, SEO, GEO, and support the Head of Demand Generation in executing other digital campaigns to drive qualified pipeline. You’ll work closely with the Head of Demand Gen, content, and product marketing to translate technical value into compelling, conversion-optimized campaigns.

Responsibilities

Launch and optimize multi-channel paid campaigns (LinkedIn, Google, display, retargeting, third-party media) targeting CISOs, security teams, and IT buyers
Manage and evolve SEO/GEO strategy to grow organic traffic around security-related keywords and pain points
In partnership with RevOps, own reporting across all digital efforts (traffic, CPL, qualified leads, pipeline, revenue) and deliver actionable insights
Partner with Sales to align on lead quality, campaign performance, and funnel optimization
Conduct A/B testing on landing pages, ad creative, CTAs to improve conversion rates
Stay current on cybersecurity trends, audience behaviors, and competitors to inform campaign strategy

Requirements

3+ years in digital marketing, ideally for a B2B cybersecurity or SaaS company
Strong track record running performance-based campaigns in LinkedIn Ads and Google Ads
Hands-on experience with SEO tools (Ahrefs, SEMrush, etc.) and marketing platforms like HubSpot
Familiarity with cybersecurity buyer personas and the enterprise sales cycle
Data-driven mindset; confident building reports in Google Analytics, HubSpot, or similar tools
Excellent communication and project management skills
Ability to work in a fast-paced, agile environment where priorities may change quickly
Self-starter with curiosity and drive to stay ahead in a fast-evolving industry

Benefits

At Trustmi, you'll be part of a dynamic team dedicated to making a real impact in the fight against cyber fraud. We offer a collaborative work environment where your contributions are valued, and your professional growth is supported. Join us in our mission to restore trust in every transaction.

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