Director of Growth Marketing (Lead Generation)

Our WHY

We asked ourselves — What if better care didn’t cost more?

That’s why we built Vitable: the health benefits platform making healthcare better for employers of everyday workers. We bring accessible, high-quality care to over 85 million uninsured and underinsured Americans. Unlike traditional options, our suite of health benefits is designed with real people at the center.

Vitable empowers businesses to become better employers by making it easy to offer healthcare benefits to their teams. It's a better experience for employees and a smarter solution for employers.

Simply put, we’re built for better.

We’re growing rapidly and looking for eager team members who are hungry for change and passionate about delivering better care to the everyday worker. Does that sound like you?

Role Overview

As the Director of Growth Marketing at Vitable, you will own building a revenue-generating growth engine that drives business expansion through innovative acquisition and conversion strategies. Reporting to the Head of Growth, you'll design and execute multi-channel growth campaigns with direct revenue impact. You'll be responsible for building a multi-channel lead generation engine and content strategy that positions Vitable as the thought leader within our target market of SMBs with 50-200 employees. 

• Drive and exceed revenue targets through high-performing growth initiatives across the customer journey
• Develop and optimize a growth marketing framework and acquisition funnels that increase pipeline, deliver qualified prospects, conversion rates, and revenue
• Create and implement high-conversion content strategies that establish Vitable as the authority in health benefits and ACA compliance
• Create clear attribution models to measure channel performance and optimize budget allocation for maximum ROI
• Manage all inbound and outbound demand generation channels including webinars, podcasts, whitepapers, and blogs
• Implement effective marketing automation to nurture leads while increasing conversion rates

Do you have what we need?

• You have experience at a high growth company moving from early-stage to growth stage, 
• You have owned pipeline targets in a sales-driven company, and were present during the scale-up period.
• You have 5+ years of proven experience driving revenue growth through performance marketing and growth strategy
• You have experience in high-velocity SMB sales cycles (1-3 months) with average deal sizes aligned with our target market (selling to non-startup employers with 50-200 employees)
• You’re an expert in growth experimentation, conversion optimization, and data-driven marketing
• You possess strong quantitative skills with experience setting KPIs, measuring campaign effectiveness, and optimizing ROI
• You’re a master of customer acquisition channels including paid media, SEO, content marketing, partnerships, and referral programs
• You possess a deep understanding of full-funnel metrics and optimization strategies
• You have hands-on experience with growth tech stack including analytics, CRM, and marketing automation (Hubspot experience a plus)
• You thrive when you can capitalize on your entrepreneurial mindset and ability to quickly identify and capture growth opportunities

Your DNA:

• Strong bias toward action and willingness to roll up sleeves when needed
• Strong perspective and can drive results amid ambiguity
• Self-motivated and extremely resourceful in driving projects forward
• A creative and strategic thinker capable of connecting the dots and tying their action to overall company goals

Who Thrives Here

You care. About people, about purpose, about doing work that matters.

You’re the kind of person who sees a broken system and asks, “How can I fix this?” You’re not afraid of a challenge—in fact, you’re energized by it. You move fast, but you think things through. You don’t just get things done, you get the right things done.

At Vitable, we thrive on autonomy and collaboration. That means you have the space to own your work, make smart decisions, and lead with initiative, but you also know when to pull others in, ask questions, and work as a team.

You’ll fit right in if you’re:

• Motivated by mission
• Someone who gets sh*t done (and does it well)
• Curious, thoughtful, and clear on your “why”
• A self-starter who can figure things out
• Empathetic, honest, and genuinely care about others
• Collaborative, but confident in working independently
• Hungry for change—and ready to help make it happen!
  
  

We care deeply about the people we serve, and we care about our team just as much. We support each other, we show up with heart, and we have fun while we do it.

No egos, no jerks. Just good humans doing great work.

Inclusion at Vitable

Vitable is an equal opportunity employer. We celebrate diverse backgrounds, perspectives, and experiences—and we’re committed to building a team that reflects the people we serve.

If you’re excited about this role but your background doesn’t match every requirement, we still encourage you to apply. We care more about potential and passion than checking every box.